MAM
PharmEasy parent API Holdings appoints five independent directors
Mumbai: API Holdings Ltd, the parent company of digital healthcare brand PharmEasy, on Monday announced the appointment of five independent directors to its board, in line with the highest standard of corporate governance.
The new appointments bring a great amount of cognitive diversity to the board, with luminaries from the world of public service, technology, pharma, medical fraternity, and the consumer sector, the company said in a statement.
The five new independent directors are: Former revenue secretary Vineeta Rai, Titan Company Ltd retired CFO Subramanian Somasundaram, Livspace founder and COO Ramakant Sharma, Federation of Obstetric and Gynaecological Societies of India secretary general Jaydeep Tank and private equity veteran Deepak Vaidya.
“We are delighted to welcome such eminent personalities to our board. This is yet another step in our journey of being the best in class of corporate governance and lead the way for times to come,” said API Holdings co-founder & CEO Siddharth Shah. “The diversity will help us provide integrated, digital healthcare solution across the length and breadth of India benefiting all stakeholders.”
“With the diverse experience of our board, our platforms will continue to significantly invest to improve access to affordable healthcare. We remain resolute in our mission to offer affordable healthcare across every single zip-code of India, be it consultation, tests of treatment within a 24-hour TAT, and contribute to the Indian healthcare ecosystem,” Shah added.
Brands
Sting launches ‘Sound of Six’ cricket campaign
Pepsico energy drink ties signature sonic to every boundary hit with Yuvraj Singh and Ravi Shastri.
MUMBAI: Sting just turned every six into its own personal anthem because nothing says “energy” like a boundary that hits different notes. Pepsico India’s Sting energy drink has rolled out the latest chapter of its sonic branding with “Sound of Six”, a nationwide campaign syncing the brand’s signature “Sting” sound to the varying power of cricket sixes this season. The push positions Sting as the audio heartbeat of high-octane moments on the pitch, using its sonic identity to “qualify” shots from gentle lofted clears to monster maximums.
The launch film, featuring cricket legends Yuvraj Singh and Ravi Shastri, unfolds on a sunlit ground with playful banter that builds into a sequence of escalating hits. As Singh smashes the ball, he quips that the length and force of the shot should dial up the intensity of the Sting sound. Shastri’s commentary ramps up accordingly, riffing on the brand name with escalating flair to match each strike’s energy turning a simple boundary into an audible spectacle.
Pepsico India category head for energy portfolio Diksha Bajaj said, “Cricket is a major passion point in this country. Our campaign is rooted in the insight that no two sixes are the same. We set out to use the Sting sonic identity as a qualifier that redefines every hit.”
Yuvraj Singh added, “This campaign turns the feeling of hitting a six into something fans can hear. It is bold and matches the intensity of the game.”
Ravi Shastri chimed in, “Commentating on a six is an exhilarating part of the game. This campaign adds a new dimension by introducing a distinct sonic. The idea of owning the sound of every six is relatable for fans.”
Leo Burnett South Asia chief creative officer Vikram Pandey noted that pairing Singh’s power-hitting with Shastri’s iconic voice lets the brand relive cricket’s electric moments through a fresh, auditory lens.
The campaign will air across television, digital platforms, and social media, timed to catch the fever of the ongoing cricket season. For fans who live for the roar of the crowd and the crack of the bat, Sting’s betting that the next big six won’t just be seen, it’ll be heard loud and clear.
