MAM
PharmEasy parent API Holdings appoints five independent directors
Mumbai: API Holdings Ltd, the parent company of digital healthcare brand PharmEasy, on Monday announced the appointment of five independent directors to its board, in line with the highest standard of corporate governance.
The new appointments bring a great amount of cognitive diversity to the board, with luminaries from the world of public service, technology, pharma, medical fraternity, and the consumer sector, the company said in a statement.
The five new independent directors are: Former revenue secretary Vineeta Rai, Titan Company Ltd retired CFO Subramanian Somasundaram, Livspace founder and COO Ramakant Sharma, Federation of Obstetric and Gynaecological Societies of India secretary general Jaydeep Tank and private equity veteran Deepak Vaidya.
“We are delighted to welcome such eminent personalities to our board. This is yet another step in our journey of being the best in class of corporate governance and lead the way for times to come,” said API Holdings co-founder & CEO Siddharth Shah. “The diversity will help us provide integrated, digital healthcare solution across the length and breadth of India benefiting all stakeholders.”
“With the diverse experience of our board, our platforms will continue to significantly invest to improve access to affordable healthcare. We remain resolute in our mission to offer affordable healthcare across every single zip-code of India, be it consultation, tests of treatment within a 24-hour TAT, and contribute to the Indian healthcare ecosystem,” Shah added.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
