MAM
P&G, Ernst & Young, Pepsi opt for Ad-ID
MUMBAI :Marketing companies Procter & Gamble, Ernst & Young LLP and Pepsi have become the first to annouce their deal with the Ad-ID (Advertising Digital Identification) system.
Ad-ID is the new digital identification system for advertising designed by the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers (ANA). It generates unique codes to accurately check scheduling, placement, billing, and to verify schedule details.
The system, currently in a beta test, is slated for a January launch. During the introductory period, efforts will be concentrated on gaining universal adoption of the Ad-ID system as the standard industry identifier.
The code system can be used in all digital media and across all digital environments,and will help companies identify advertising for all media and consisits of 12 character. It is anticipated that this software innovation will emerge to facilitate industry wide improvements and may also include real time verification, ROI analyses, and global campaign tracking.
In addition to generating unique codes, the Ad-ID system will also serve as a central, permanent repository of information about each advertisement. It will generate a database as to who created and produced it, where and when it is scheduled to run, and any clearance or legal issues, says an official release.
P&G, one of the early adopters of Ad-ID, was largely responsible for the creation of the ISCI coding system 32 years ago. P&G Global Marketing Officer Jim Stengel says Ad-ID will help the company ensure that the right message is delivered in the right context and at the right time to the consumers.
Brands
Thomas Cook India, SOTC and Booking.com team up for smarter corporate stays
Global hotel choices meet Indian corporate controls for seamless business travel
MUMBAI: Business travel just got a major upgrade. Thomas Cook (India) and its group company SOTC Travel have joined forces with Booking.com to offer Indian corporates world-class accommodation options with a side of convenience.
The collaboration brings Booking.com’s vast global inventory, more than 31 million listings across 220 countries, straight into Thomas Cook and SOTC’s corporate booking platforms. From luxury hotels and resorts to homes and apartments, business travellers now have an unprecedented range of choices, all while staying within company travel policies.
Thomas Cook and SOTC president & group head of global business travel Indiver Rastogi said, “Today’s business travellers want more choice, flexibility and transparency. By linking Booking.com’s extensive inventory with our managed corporate tools, we’re delivering exactly that: policy control, price clarity and service support that businesses can trust.”
The offering is designed with the Indian corporate traveller in mind. Key features include transparent pricing with GST-compliant invoices, curated hotel options for SMEs to large enterprises, coverage across 2,500 plus Indian cities, verified traveller reviews, essential business amenities, and integrated policy control for approvals, budgets and credit limits.
Booking.com VP partnerships Mark van der Linden added, “Corporate travellers in India want the same seamless experience they enjoy in personal trips, with the right corporate guardrails. This partnership makes our global accommodation inventory enterprise-ready, combining choice, flexibility and localised support.”
With real-time booking access on desktop and mobile, enterprise-specific rates, loyalty benefits, and future integrations into Thomas Cook’s TravelOne platform, the partnership promises to make corporate travel smoother, safer and smarter than ever.
