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P&G, Ernst & Young, Pepsi opt for Ad-ID
MUMBAI :Marketing companies Procter & Gamble, Ernst & Young LLP and Pepsi have become the first to annouce their deal with the Ad-ID (Advertising Digital Identification) system.
Ad-ID is the new digital identification system for advertising designed by the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers (ANA). It generates unique codes to accurately check scheduling, placement, billing, and to verify schedule details.
The system, currently in a beta test, is slated for a January launch. During the introductory period, efforts will be concentrated on gaining universal adoption of the Ad-ID system as the standard industry identifier.
The code system can be used in all digital media and across all digital environments,and will help companies identify advertising for all media and consisits of 12 character. It is anticipated that this software innovation will emerge to facilitate industry wide improvements and may also include real time verification, ROI analyses, and global campaign tracking.
In addition to generating unique codes, the Ad-ID system will also serve as a central, permanent repository of information about each advertisement. It will generate a database as to who created and produced it, where and when it is scheduled to run, and any clearance or legal issues, says an official release.
P&G, one of the early adopters of Ad-ID, was largely responsible for the creation of the ISCI coding system 32 years ago. P&G Global Marketing Officer Jim Stengel says Ad-ID will help the company ensure that the right message is delivered in the right context and at the right time to the consumers.
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Mayank Jain joins Zee Media as senior vice president, digital ad sales
Veteran ad sales leader brings two decades of media experience to Zee
MUMBAI: Mayank Jain has joined Zee Media Corporation Limited as senior vice president, digital ad sales, strengthening the company’s push in the fast-growing digital advertising space.
Jain arrives after a long stint with TV9 Network, where he served as vice president for digital ad sales and also led regional digital sales operations from Noida. During his nearly seven-year tenure, he played a key role in expanding digital revenue streams and strengthening client relationships across the northern market.
With more than two decades in media sales, Jain has built a career across television, radio, print and digital platforms. Before TV9, he spent close to four years with Times Internet, heading media solutions for the Delhi market and driving branded content partnerships across sectors such as education, real estate, retail and healthcare.
His earlier assignments include a stint at NDTV Good Times as associate vice president, as well as several years with Star India where he led ad sales for channels including National Geographic Channel, Fox Traveller and Nat Geo Wild across North India.
Jain began his career in the early 2000s, working with media organisations such as Amar Ujala, Red FM and Eenadu Television.
At Zee Media, Jain is expected to focus on strengthening the company’s digital advertising strategy and building deeper partnerships with brands as news consumption continues to shift online.
