Brands
Personal care brand Botanic Hearth launches In India
Mumbai: Get ready to upgrade your personal care regime with America’s most loved beauty products! Botanic Hearth, one of America’s largest and most loved personal care brands has finally launched in India, bringing its versatile range of face care, body care and hair care products. The brand promises to bring together the most powerful active and botanicals, to cater to the multiple needs of your skin, body and hair.
Launched in 2018 in America, Botanic Hearth has successfully made a mark for itself as a personal care brand with products that are free of nasties and full of botanical goodness. Now a part of the Mensa House of Brands, it is ready to foray into the Indian market via online e-commerce marketplaces and its own website. With a selection of face washes, body washes, shampoos and conditioners, Botanic Hearth combines exotic botanicals with powerful actives for the ultimate personal care experience. The range of cruelty-free, sulphate-free and paraben-free products have been formulated keeping in mind the Indian skin.
Commenting on the launch, Mensa Brands founder & CEO Ananth Narayanan said, “We are ecstatic to bring Botanic Hearth to India. In 5 years, Botanic Hearth has grown to be a bestseller on leading online channels in America, and has made a mark for itself as a brand offering safe and affordable products with superior formulations. We are now looking forward to taking the India market by storm and are sure that our consumers will enjoy our exciting range of products.”
To find out more about the brand and check out the products, visit www.botanichearth.in. Botanic Hearth is also available on Amazon, Myntra and other leading e-commerce platforms.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
