MAM
Permission-based Email Marketing takes off in India
MUMBAI: Today, organisations are keen to use leading-edge technologies to engage with their customers, and improvements in permission-based Email Marketing continues to play a significant role in the always-on, interconnected world we inhabit.
CheetahMail, Experian’s permission-based email marketing platform, has always enabled brands to connect with their customers via precise, targeted messages and promotions. Experian Marketing Services (India) has now signed up with Thomas Cook (India), Cox & Kings, Ezeego, Star CJ and BabyOye, and will partner with these prestigious brands to help them engage with their audience through advanced Email Marketing strategies. Experian CheetahMail’s access to a global roster of clients, working across industry segments and verticals, empowers its clientele to design and deploy highly effective Email Marketing programs and deliver Return on Investment (ROI).
On securing these new signups Mr. Naveen Bachwani, Head of Experian Marketing Services, said: “Experian CheetahMail is pleased to partner with Thomas Cook, Cox & Kings, Ezeego,Star CJ and BabyOye to help improve the effectiveness of their digital marketing programs. The objective of every marketing campaign is to get the right message delivered to the right consumer at the right time. At Experian, our team of highly experienced professionals enables customers to adapt their marketing strategies to suit their customers’ needs and preferences and follow an appropriate segmentation approach. This approach helps them improve engagement with their customers, ultimately, resulting in better returns on their marketing activities.
According to Farshid S. Master, General Manager – E business, Thomas Cook (India) Ltd, “Experian Cheetah mail is a very professional email marketing solution provider. The team at Experian is knowledgeable, customer friendly and provides us with the best practices followed in the industry. It’s been a great experience to partner with them and we hope to have a long lasting relationship with Experian.”
Donald Kwag – Head of Marketing, STAR CJ commented, “We are very happy to have been associated with Experian as it has changed our thought process and way of doing email marketing. Their prompt response and fast resolutions for all issues /concerns raised is one of their USP’s. Their creativity and zeal to try and execute new things on email marketing is what we like best. With them we are seeing our best numbers in terms of open rate, Click Through Rate’s (CTR) and conversions.”
Investing a large amount at one time is a common strategy among mutual fund investors who want to build long-term wealth. This approach, known as lumpsum investment, is usually adopted by investors who have surplus funds, a long investment horizon, clear financial goals, confidence in market cycles, and the ability to digest higher risks.
However, since your entire amount is invested at once, it becomes important to learn how the capital may grow over time. This understanding helps in goal planning, risk assessment, return expectations, time management, and better decision-making. This is where a lumpsum calculator helps.
Let’s explore in detail how this online, easy-to-use tool helps you estimate investment growth.
What a lumpsum calculator does
A lumpsum calculator helps you calculate the maturity amount of mutual fund investments within a few seconds. You have to enter only three main inputs:
- The amount to be invested
- Duration of the investment (in years)
- Expected rate of return per annum
After you enter these details, simply click on ‘Calculate now’. Now the tool will instantly show the total value of your lumpsum investment at the end of the chosen period. This includes both the principal amount and the gains earned through compounding.
Know how a lumpsum calculator helps estimate investment growth
A lumpsum calculator allows you to understand the relationship between the investment amount, time, and rate of return. These are the three key elements that drive wealth creation. By changing these inputs, the calculator clearly shows how each factor affects the final investment value. Learn how in detail below:
Understanding the role of investment amount on growth
A higher initial investment generally results in higher absolute returns over time. A lumpsum calculator helps investors visualise this relationship instantly.
For example, if you invest ₹5 lakh in the best mutual funds for 10 years at an expected return of 12% per annum, the investment may grow to approximately ₹15.52 lakh. If you increase the investment to ₹10 lakh with the same time period and return, the estimated value doubles to around ₹31.05 lakh.
This comparison helps you decide how much capital you should invest to fulfil your financial goals.
Understanding the impact of time on investment outcomes
Time plays an important role in investment growth due to compounding. A lumpsum calculator clearly shows how staying invested for longer periods increases returns significantly.
For example, an investment of ₹5 lakh at 12% for 5 years may grow to around ₹8.81 lakh. If the same amount remains invested for 15 years, the estimated value increases to nearly ₹27.36 lakh. This example proves how longer tenures create a larger corpus without increasing the investment amount.
Understanding how the rate of return affects wealth creation
The expected rate of return directly influences how fast an investment grows. A lumpsum calculator allows you to compare different return scenarios easily.
For example, investing ₹5 lakh for 20 years at a 10% return may result in a value of around ₹33.63 lakh. At a 12% return, the same investment could grow to approximately ₹48.23 lakh. This difference shows how even a small change in return rate can greatly impact long-term investment outcomes.
Closing note
A lumpsum calculator makes mutual fund investment planning easier and more practical for every investor. It simplifies complex calculations and shows how your investment amount, time, and rate of return work together to build wealth through compounding.
By giving you clear projections, it helps you set realistic goals, compare investment options, and make well-informed decisions. Whether you are investing for short-term gains or long-term goals, a lumpsum calculator helps make every financial move guided and strategic.
