MAM
Permission-based Email Marketing takes off in India
MUMBAI: Today, organisations are keen to use leading-edge technologies to engage with their customers, and improvements in permission-based Email Marketing continues to play a significant role in the always-on, interconnected world we inhabit.
CheetahMail, Experian’s permission-based email marketing platform, has always enabled brands to connect with their customers via precise, targeted messages and promotions. Experian Marketing Services (India) has now signed up with Thomas Cook (India), Cox & Kings, Ezeego, Star CJ and BabyOye, and will partner with these prestigious brands to help them engage with their audience through advanced Email Marketing strategies. Experian CheetahMail’s access to a global roster of clients, working across industry segments and verticals, empowers its clientele to design and deploy highly effective Email Marketing programs and deliver Return on Investment (ROI).
On securing these new signups Mr. Naveen Bachwani, Head of Experian Marketing Services, said: “Experian CheetahMail is pleased to partner with Thomas Cook, Cox & Kings, Ezeego,Star CJ and BabyOye to help improve the effectiveness of their digital marketing programs. The objective of every marketing campaign is to get the right message delivered to the right consumer at the right time. At Experian, our team of highly experienced professionals enables customers to adapt their marketing strategies to suit their customers’ needs and preferences and follow an appropriate segmentation approach. This approach helps them improve engagement with their customers, ultimately, resulting in better returns on their marketing activities.
According to Farshid S. Master, General Manager – E business, Thomas Cook (India) Ltd, “Experian Cheetah mail is a very professional email marketing solution provider. The team at Experian is knowledgeable, customer friendly and provides us with the best practices followed in the industry. It’s been a great experience to partner with them and we hope to have a long lasting relationship with Experian.”
Donald Kwag – Head of Marketing, STAR CJ commented, “We are very happy to have been associated with Experian as it has changed our thought process and way of doing email marketing. Their prompt response and fast resolutions for all issues /concerns raised is one of their USP’s. Their creativity and zeal to try and execute new things on email marketing is what we like best. With them we are seeing our best numbers in terms of open rate, Click Through Rate’s (CTR) and conversions.”
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
