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Percept Sports & Entertainment bags Maharashtra Tourism’s marketing mandate
MUMBAI: Percept Sports & Entertainment has bagged the brand activation and promotions mandate for Maharashtra Tourism.
Percept Sports & Entertainment’s 360-degree scope of work encompassed conceptualising the complete event design, managing and executing all promotional activities dedicated to promoting Maharashtra Tourism.
Taking forward the mandate, Percept Sports & Entertainment conceptualized and executed a three day Road Show in Japan from 9 – 11 September, 2015 with support of the Wakayama prefecture, Japan.
Maharashtra Chief Minister Devendra Fadnavis headed the delegation and was accompanied by top officials of the Maharashtra Tourism Development Corporation.
Fadnavis met leaders and businessmen in Osaka on 9 September at Hotel New Otani and Tokyo at Indian Embassy where he pitched in for Japanese investments in India and also pitched for the Tour and Travel operators from Japan to increase the tourism footprint into India. This was followed by the signing of the MOU (Memorandum of Understanding) between Babasaheb Ambedkar Marathwada University and the Koyasan University.
The MTDC (Maharashtra Tourism Development Corporation) road show commenced from 9 September at Hotel new Otani Osaka, followed by an event at Koysan to inaugurate the Ambedkar statue at The Koyasan University, in Mount Koya, Wakayama Prefecture, Japan, on 10 September. On 11 September, a road show was organised for Tour and Travel partners at the Indian Embassy of Tokyo, whereas on 12 September cultural performances were held at Wakayama Prefecture where the monks of Kumano performed the traditional trumpet shell act. The event also witnessed cultural dance forms from the state of Maharashtra.
Fadnavis said, “Koyasan has been revered as a Buddhist destination, enchanting various tourists and spiritual Buddhists world over. Dr. Babasaheb Ambedkar, the creator of the Indian constitution, was also the man who revived Buddhism in modern India and thus, unveiling a statue of the father of Indian Constitution in the sacred Buddhist site in Japan is an utmost honor. I would like to thank the Government of Japan for this opportunity.”
Tourism Government of Maharashtra secretary Valsa Nair said, “With this road show in the commercial capital of Japan and one of the global cities of the world, we intend to have exchange of ideas and invite the tourist and businessmen alike to make the most out of the inflow of information that we bring along with this road show and explore the opportunities with regards to tourism and investment. This will definitely further strengthen the bond of both the countries with barter of cultural and financial thoughts.”
Percept One COO Sanjay Shukla said, “It’s an honour to have won the MTDC mandate and we were determined to surpass their expectations with an innovative and memorable show. The entire event execution was a challenge given the distant location and lingo of Japan, but every element and detail was superbly synchronised and managed by every member of the Percept team to deliver a fantastic show that helped to achieve the goal of positioning Maharashtra as a prime investment and tourist destination. We appreciate the level of trust showed in us by MTDC and look forward to handling many such challenging and unforgettable events with them in the future.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
