MAM
Percept Sport to manage the ‘Vadodara International Marathon 2013’
MUMBAI: Percept Sport, the Strategic Business Unit of Percept Sports & Entertainment, has won the mandate to manage the fourth edition of ‘Vadodara International Marathon 2013‘ following a multi-agency pitch.
The event is scheduled to be held on 1 December.
Percept Sport will handle the entire 360-degree management of the ‘Vadodara International Marathon 2013‘ including re-packaging, profiling, marketing, implementation and operation of the event.
A series of pre-event to drive awareness for the main marathon will span the length of 2013. One of the pre-events will be the ‘Midnight Woman‘s Marathon‘ with an aim towards highlighting issues related to the safety of women in the country. The 7 km marathon will feature only female participants who will run at the stroke of midnight across the city of Vadodara. This Marathon aims to serve to motivate women across India and also symbolise the safe environment prevalent in the state of Gujarat.
According to the company, the ‘Vadodara International Marathon 2013‘ will have the presence of top international long distance runners. Eminent personalities from the field of Bollywood, Politics and Sports will also be present to lend their support to this event.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
