Account
Percept Media wins media duties of Numero Uno
MUMBAI: Percept Media has won the media duties of Numero Uno. The account was won following a multi-agency pitch.
The agency would be responsible for the company’s media planning, ATL, BTL and digital activities as well as scaling up communication for the company.
Numero Uno managing director Narinder Singh said, “We were looking for a media agency with whom we could get a certain level of comfort – whether it was understanding of our business needs, ability to plan and execute 360 degree campaigns or a countrywide presence and capability. We found what we were looking for in Percept Media and believe our account is in good hands.”
Percept Media CEO Shripad Kulkarni added, “It is a matter of great pride to be associated with a youth iconic brand like Numero Uno. Our success in winning this account has largely been due to our strategic thought, comprehensive understanding of the media employed across every vertical and their pro-active approach. To have won such an important and comprehensive pitch is a great honor for us and we look forward to a successful partnership with the brand.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
