MAM
Percept Media hires Raman as chief planning officer
MUMBAI: Percept Media, the media planning, buying and evaluation arm of Percept Ltd, has appointed Srikanth Raman as chief planning officer (CPO).
Raman joins from Starcom MediaVest, where he was general manager handling research and strategy for their clients. He spent six years in the company.
In his new role, Raman will be responsible for creating differentiated strategic based media solutions for the clients. These solutions will be sourced from research and consumer insights undertaken by him and his team, the company said.
Over and above developing media solutions for the company, he will also be leading Percept Media‘s strategic alliance with Pointlogic which was announced recently. He will be responsible for overseeing the integrated intelligence services offered under this association for marketers in India.
Raman comes with over 20 years of experience in the media industry in developing communication and media strategies for brands. He started his career in strategic planning in Enterprise and Nexus Equity. Later he joined Mudra Communications and spent close to seven years.
Raman has been a part of the leadership team in all his past organisations, overseeing macro level of communications for clients like Proctor & Gamble, Jet Airways, Asian Paints, Raymonds, Singapore Tourism, LIC, Indian Oil and Western Union.
Percept Allied Media CEO Shripad Kulkarni said, “Srikanth‘s varied background across critical branding portfolios will add tremendous value to Percept Media which is a young company growing at a break neck speed. He is the best person to take forward our exclusive tie-up with Pointlogic.”
Raman added, “Percept Media has successfully created a robust business model in a very short span of time and are the market leaders today in the media spectrum. I am extremely delighted to join them at their current diversification curve and do look forward to apply my learnings in building various successful verticals within the company.”
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
