MAM
Percept/H bags Ditto TV’s creative biz
MUMBAI: Percept/H has won the creative mandate for Zee New Media’s OTT (over-the-top) TV distribution platform, Ditto TV, following a multi-agency pitch that took place in December last year.
The account size is estimated to be at around 150 million.
Percept/H chief growth officer Ayan Chakraborty confirmed the development to Indiantelevision.com.
Since it’s a new category, Chakraborty feels that the challenge will be to establish the category. “It also holds an opportunity to do cutting edge work for the client and establish the brand,” he said.
The agency has already started working on the account.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
