Account
Percept/H bags creative duties of Tresmode
MUMBAI: Percept/H has bagged the creative duties of footwear brand Tresmode.
The account has been signed on a retainer contract and will be handled nationally with supervision of client operations centralized from the Percept/H Mumbai office.
The brief given to Percept/H by the Tresmode team prior to the presentation had the single minded proposition directed towards expanding the pool of ‘brand fans’.
The focal area of Percept/H’s creative and planning mandate will be to expand Tresmode’s customer base and make it an even more popular and preferred footwear brand.
Percept/H will be responsible for the complete 360 degree creative and media approach for Tresmode across mediums. The scale of work will include Above the Line (ATL) and Below the Line (BTL) activities, digital activations and app development. The account was mandated to Percept/H in November 2015, and the creative communication started rolling out across mediums pan India in December.
“Over the past six months we have been working towards sharpening our brand position to be recognised as one of the most fashionable footwear brands. Percept/H brings a deep understanding of our story, passion and vision as we look to reach greater heights in the footwear category. Given their integrated approach, bundled by a team of young individuals who bring creative & impactful ideas to the table, we are confident that they will successfully help enhance our brand image as a urban chic, young, fashion forward brand,” says Tresmode India CEO Kapil Mahtani.
Percept/H CEO Jiten Bhagat added, “It is a matter of great pride to be associated with a dynamic and stylish brand like Tresmode. We as a team are thrilled to add Tresmode to the agency’s growing and diverse roster of clients. Our success in winning this account has largely been due to our forward thinking approach and a comprehensive understanding of the brand.”
Percept/ H senior vice president Anurag Chhabra said, “Tresmode, from the get-go has been very clear in wanting to reinforce itself as the ‘go-to’ place for customers seeking the latest trends and designs. To achieve this, the team at Percept/H will be creating and rolling out a range of niche campaigns which break through the clutter and showcase our brand of creativity in this domain. It’s indeed a privilege to work on a brand with such great versatility and taste.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
