MAM
Percept/H appoints Saurav Ghoshal as VP client servicing
MUMBAI: Percept/H, the flagship advertising agency of Percept, has appointed Saurav Ghoshal as vice president – client servicing.
Ghoshal will play a vital role in the growth plans for Percept/H. He will be based out of Mumbai and will report to Percept/H senior vice president and branch head Anjana Devraj.
His last stint was with Pickle Lintas where he was based in Gurgaon.
Percept/H COO Debashis Paul said , “Saurav brings in solid experience across categories . His energy and dynamism would add great value to our Mumbai operations.”
On his new role, Ghoshal said, “For me it was to look at doing something different in advertising and here at Percept/H the true sense of 360 degree approach to the marketing communications and the sheer magnitude of work done for its clients excited me and I look forward to value add to these processes.”
Prior to joining Picle Lintas, Ghoshal was associated with agencies such as Mudra Communications, Law & Kenneth India, Concepts Advertising LLC, Lowe Worldwide, JWT and Saatchi & Saatchi. He holds a post graduate diploma in sales and marketing from National Institute of Sales, New Delhi. He has also completed a post graduate diploma in marketing from IGNOU, New Delhi.
Brands
Parachute Advansed rolls out ‘Nariyal wali Holi’
Brand highlights coconut oil protection during festival of colours
NATIONAL: Marico Limited has launched a culture-heavy Holi campaign for Parachute Advansed Gold Coconut Hair Oil, urging consumers to stop dodging colour and dive straight in. The line is punchy: Na na wali nahi, nariyal wali Holi
The premise is simple. Many revellers hold back during Holi for fear of hair damage. Marico’s pitch is that coconut oil protection removes that anxiety, turning hesitation into abandon.
The integrated campaign spans a digital film, dermatologist-led explainer reels on the science of pre-Holi oiling, influencer content, curated starter kits and an on-ground splash at Mumbai’s Marine Drive featuring creators Prannay Joshi and Sneha Namanandi. Each touchpoint reinforces the brand’s refrain: do not run from colour; run towards it.
The hero film, conceptualised by Tonic Worldwide, shows women charging into clouds of pigment: a visual metaphor for fearlessness backed by hair care. The tone is festive, but the strategy is calculated: blend cultural relevance with functional reassurance.
Marico Limited chief marketing officer – India Vikram Karwal, said Holi’s exuberance often comes with concern over hair damage. The campaign, he added, reframes protection as freedom: an invitation to celebrate without restraint.
Marico, listed on the BSE and NSE, reported turnover of $1.3 billion in FY 2024-25. Its portfolio spans Parachute, Saffola, Livon, Beardo and other beauty and wellness brands, with international markets contributing about 25 per cent of group revenue.
