MAM
Percept bags SSK’s creative and media biz
MUMBAI: The Percept Group has been roped in to handle the SSK LED Lights creative and media account.
IBD India, a Percept Hakuhodo company, will handle the brand communication for SSK LED Lights. The media duties for the brand will be handled by Allied Media, the media arm of Percept Limited.
The estimated communication budget is between Rs 550 – 600 million.
SSK Group brought SSK-LED Lights to India with intent to exclusively manufacture and sell LED lighting solutions. The promise of LED as lighting solutions for future due to its cost, energy and environment efficiency has prompted SSK to launch this venture.
SSK Group managing director Govind Uttamchandani said, “IBD‘s understanding of our product, it‘s market and eco system backed by their consumer‘s understanding made us comfortable. The creative approach that came aligned with their long term strategy sealed our choice.”
IBD India managing director Rahul Gupta said, “LED Lights is a game changer in the lighting industry and we are excited about partnering with the brand.”” Establishing and anchoring SSK as a pioneer in sustainable lighting solutions that has every bit of benefit in favour of the consumer will be our first step with plenty planned ahead.”
IBD India is an integrated brand development company and specialises in providing holistic solutions across the brand spectrum – from advertising, films, identity management to interactive media and other touch points.
Brands
Trump announces $300bn Texas oil refinery with Reliance, calls it the biggest in US history
First new US refinery in 50 years planned at Brownsville port with Reliance
WASHINGTON: The United States may soon see the first brand-new oil refinery built on its soil in half a century.
Donald Trump announced a proposed $300 billion refinery project in Texas, calling it a landmark moment for American energy production and jobs.
Posting on Truth Social on 10 March, Trump said the facility would be built at the Port of Brownsville and developed by a company called America First Refining, with major investment from India’s Reliance Industries.
The announcement frames the project as a centrepiece of the administration’s push for “energy dominance”, with Trump claiming it would deliver thousands of jobs and billions of dollars in economic activity to South Texas.
If realised, the plant would mark the first all-new major refinery constructed in the United States since the 1970s. In recent decades, oil companies have largely chosen to expand existing facilities rather than build new ones, citing high costs, regulatory hurdles and environmental scrutiny.
Trump described the proposed investment as the “biggest in US history”, positioning it as proof that policy changes such as streamlined permits and lower taxes are drawing large-scale energy investments back into the country.
The refinery is planned for the Port of Brownsville, a strategic Gulf Coast location that provides easy access to shipping routes and export markets.
A key partner in the project is Reliance Industries, controlled by billionaire industrialist Mukesh Ambani. The company already runs the world’s largest refining complex in Jamnagar, India, making it one of the most experienced operators in large-scale petroleum processing.
The Texas venture would mark a significant step for the group into America’s domestic refining sector, potentially strengthening industrial ties between the US and India.
The proposed refinery is being promoted as a next-generation facility capable of processing American shale oil while maintaining high environmental standards. Trump said it would be “the cleanest refinery in the world”, although the specific technologies behind that claim have not yet been detailed.
Industry observers also note that the $300 billion figure is unusually large for a refinery project, and analysts are waiting for more clarity on whether the number reflects total construction costs, long-term infrastructure investment, or broader economic impact estimates.
As of 11 March, Reliance Industries had not publicly confirmed the investment size or the structure of its involvement.
For now, the announcement has sparked equal parts excitement and curiosity in energy markets. If the plan moves from promise to pouring concrete, the refinery could reshape the Gulf Coast energy landscape, and reopen a chapter in American refining that has been quiet for nearly fifty years.
