MAM
Percept bags SSK’s creative and media biz
MUMBAI: The Percept Group has been roped in to handle the SSK LED Lights creative and media account.
IBD India, a Percept Hakuhodo company, will handle the brand communication for SSK LED Lights. The media duties for the brand will be handled by Allied Media, the media arm of Percept Limited.
The estimated communication budget is between Rs 550 – 600 million.
SSK Group brought SSK-LED Lights to India with intent to exclusively manufacture and sell LED lighting solutions. The promise of LED as lighting solutions for future due to its cost, energy and environment efficiency has prompted SSK to launch this venture.
SSK Group managing director Govind Uttamchandani said, “IBD‘s understanding of our product, it‘s market and eco system backed by their consumer‘s understanding made us comfortable. The creative approach that came aligned with their long term strategy sealed our choice.”
IBD India managing director Rahul Gupta said, “LED Lights is a game changer in the lighting industry and we are excited about partnering with the brand.”” Establishing and anchoring SSK as a pioneer in sustainable lighting solutions that has every bit of benefit in favour of the consumer will be our first step with plenty planned ahead.”
IBD India is an integrated brand development company and specialises in providing holistic solutions across the brand spectrum – from advertising, films, identity management to interactive media and other touch points.
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
