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PepsiCo India names Garima Singh as head of government affairs & communications
MUMBAI: PepsiCo India announced on Thursday the appointment of Garima Singh as head of government affairs and communications. Singh takes over from Viraj Chouhan who is elevated to the role of vice president, global market communications.
Prior to the new appointment, Singh was head of corporate affairs at HeroMotoCorp and as part of her experience of over 20 years has led public affairs mandate for companies like Mondelez, Apple, Mahindra & Mahindra amongst others.
In her new role at PepsiCo India, Singh will be a key business partner managing long-term policy risks and opportunities to shape public policy decisions for sustainable, responsible business growth of the company.
Chouhan, on the other hand, will take up a global role with him being a focal point for all global market communications teams outside the US, covering both internal and external communications. He will serve as the head of the markets center of excellence, providing support & guidance to teams and drive positive outcomes around key themes including pep+, diversity, engagement & inclusion, digital transformation and community.
Armed with over 25 years work experience, Chouhan joined PepsiCo India in November 2018, and has been an integral part of the India leadership team. As chief govt. affairs and communications officer, he has been instrumental in building a world class, cohesive function that has had some major wins across all areas of work, according to the company. On the sustainability side, he has been instrumental in driving the PepsiCo ecosystem in India to collect & dispose 100 per cent of post-consumer plastic waste by December 2021.
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8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
