Brands
PepsiCo India launches Gatorade in Jammu & Kashmir
Mumbai: PepsiCo India is expanding its beverage offerings in Jammu & Kashmir with the launch of its iconic hydration brand, Gatorade for the first time in the market. Gatorade is known for its commitment to inspire young individuals to lead active lifestyles and reinstates the important role hydration plays in helping them unlock their full potential. Gatorade will be available in Jammu & Kashmir in all three of its flavors: blue bolt, orange, and lemon.
With the rollout of Gatorade across Jammu & Kashmir, PepsiCo India will further the brand’s ongoing ‘Sweat Makes You Shine’ messaging and campaign in the state. Beyond refueling audiences physically to combat dehydration, Gatorade will inspire all consumers with the confidence and self-belief they need to achieve peak performance.
The launch of Gatorade was celebrated by a marquee event in Jammu in the presence of renowned personalities including Vivrant Sharma, Ajay Sharma, head coach, seniors of JKCA, Jammu & Kashmir Cricket Association (JKCA) member Brig. Anil Gupta, and current captain – Jammu & Kashmir cricket team and former India U19 player Shubham Khajuria. The event also welcomed PepsiCo India leadership and Jai Beverages Pvt. Ltd owner Anurag Jaipuria. These designated guests engaged in a conversation that highlighted Gatorade’s role in hydration and maintaining an active lifestyle, positioning it as the preferred choice for athletes and fitness enthusiasts alike.
PepsiCo India associate director, energy & hydration Ankit Agarwal said, “Backed by GSSI (Gatorade Sports Science Institute), Gatorade has consistently been at the forefront of hydration, delivering athletes and people with active lifestyles the essential means to enhance their performance through consistent replenishment. We are thrilled to bring Gatorade to Jammu & Kashmir and are hopeful that we inspire professional athletes or anyone who enjoys an active lifestyle across the region to keep pushing the limits and stay hydrated in their fitness journey with Gatorade.”
PepsiCo director- north, east and central Saurabh Sharma said, “As we introduce Gatorade in Jammu & Kashmir, I’m absolutely thrilled. Our goal is to inspire everyone in the region, be they athletes or those who follow active lifestyle, to stay hydrated and pursue their goals with the support of Gatorade every step of the way.”
Jai Beverages Pvt Ltd VP sales and marketing Sami Butt said, “Gatorade believes in the importance of staying active and healthy. We’re happy to bring Gatorade to Jammu & Kashmir, hoping to motivate athletes and active individuals to stay hydrated and reach their goals.”
Gatorade is available in three variants – blue bolt, orange, and lemon in 250 ml packs across all traditional and modern retail outlets as well as leading e-commerce platforms.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
