MAM
Pepsi to unveil summer campaign tonight
MUMBAI: Pepsi’s summer campaign, boasting a casting coup of actors will launch on television from tonight.
Conceptualised by Pepsi’s ad agency JWT, the TV spot has been directed by 28-year old Shaad Ali, who directed Saathiya. The ad, shot over four days in Mumbai, is set to be aired on all mainline TV channels in 50-sec spots, and subsequently in 30-sec spots.
According to a MindShare commissioned study done by Indian Marketing Research Bureau (IMRB), brand Pepsi had 47 per cent top-of-mind recall during the World Cup, which is way ahead of competition products in the same category, claims Pepsi.
The ads brings together Kareena Kapoor, Preity Zinta, Fardeen Khan and Saif Ali Khan for its new summer campaign. The stars have been carefully chosen for this ad. Fardeen Saif, Kareena and Preity have been cast in a way that makes them real and approachable.the guys and gals next door, says Pepsi.
Set against the backdrop of summer, the new ad campaign epitomizes the uniquely irreverent Pepsi attitude. The action takes place in an apartment complex where the guys are shacking up together and two girls move in next door. And when their paths cross, the fun begins because the guys will do anything for their Pepsi, even if it means being quite “besharam” to outwit the cool babes, says an official release.
MAM
Paras Health launches #ProudWomenOfIndia campaign
Over 500 women share inspiring stories of courage and resilience.
MUMBAI: Paras Health just turned Women’s Day into a mic-drop moment because when real women step up to share their stories, even the hospital starts applauding. Paras Health has launched #ProudWomenOfIndia, a powerful Women’s Day 2026 campaign celebrating women who chose themselves and took bold steps to shape their lives while inspiring others. The initiative invited women across India to share defining moments changing careers, stepping away from limiting situations, prioritising health, starting anew or standing up for themselves through a digital form and social media.
Over 500 women from diverse backgrounds doctors, teachers, entrepreneurs, social workers and professionals participated, sharing deeply personal journeys of resilience and transformation. Many highlighted how their choices not only changed their own paths but uplifted families and communities.
Key stories include Keya Sen from Patna, who rebuilt her life after losing her father days before her wedding and her husband while raising a young son. From corporate roles to a tea cart business and baking during the pandemic, her reinvention shows how adversity can fuel opportunity. Jatinder Pal Kaur from the Tricity region stepped away from business due to health issues, pivoting to social work and NGO collaborations to drive community change.
The campaign kicked off with “The Way She Thinks” at Fabindia’s Vasant Kunj centre, where Dr Kanchan Kaur (senior director, Breast Cancer, Medanta Gurugram) spoke on early breast cancer detection. Awareness cards with QR codes linking to doctor-led videos were distributed, and outreach will extend to Fabindia’s artisan communities.
Activations across Paras Health units include health camps, talks, storytelling sessions and felicitation ceremonies honouring women whose journeys reflect courage and impact.
Paras Health GCOO Vineet Aggarwal said, “Women play a crucial role in shaping families, communities, and the nation. Through #ProudWomenOfIndia, we wanted to create a platform where women can share their inspiring journeys and celebrate the moments when they chose themselves.”
In a world quick to celebrate women once a year, Paras Health quietly reminds us that the real tribute is listening every day because when women’s stories are heard, the whole country grows stronger, one brave step at a time.
