MAM
Pepsi looks at cashing in on the ICC Champions Trophy fever
MUMBAI: After IPL6, Pepsi has launched its all new social media campaign ‘Road to champions‘ for cricket fans remembering the defining moments in cricket history.
Through this campaign, fans will get an opportunity to take participation in application based in Twitter, Facebook and Instagram. Users can create graphics to earn higher points and tweet their favorite movement ‘Oh yes Abhi!‘ which will help them to move ahead on the virtual road to ICC champion‘s trophy.
Inaugurating the campaign is a Pepsi tweet up led by Harsha bhogle. The tweets need to be addressed with #Road2Champions to qualify in the contest. The contest is divided into four phases. For the first four days and at the end of each day the winner will be announced. On Day six, top 20 players from the leader board will be declared, the users have to gain support from their friends and followers for points. On Day seven, Harsha Bhogle will tweet the winner‘s name.
At the end of the contest, the top scorer will get a chance to win a ticket to London and toss the coin at the Finals of the ICC Champions Trophy.
Speaking on the launch, PepsiCo India senior director marketing (Colas, Juices & Hydration) Homi Battiwalla said, “With the launch of the Pepsi ‘Road To Champions‘ we are taking our journey of fan engagement on digital platforms to the next level. We aim to create meaningful conversations around the sport with this activity, by engaging our fans with an opportunity to share their memorable moments on cricket. Pepsi as a brand strongly identifies with cricket in India and this year‘s Pepsi IPL activation cemented that association. The “Pepsi Tweet 20″ and the ‘The Great Indian Catch‘ were immensely popular campaigns that made Pepsi the most talked about brand online during the tournament. Keeping our success trajectory as a benchmark, we are hoping to multiply our engagement with consumers online with this campaign.”
MAM
BLR Airport Launches ‘Connections’ Service to Ease Transit Travel
New initiative targets smoother transfers as Bengaluru hub traffic rises 30 per cent.
MUMBAI: Missed connections may be a traveller’s nightmare but Bengaluru is trying to make them a thing of the past. Kempegowda International Airport Bengaluru (BLR Airport) has rolled out ‘Connections by BLR’, a new transfer programme designed to take the friction out of connecting journeys. Built around three pillars ease, efficiency and experience,the initiative aims to simplify what is often the most stressful leg of air travel.
The move comes as transfer traffic at BLR Airport climbs sharply, up more than 30 per cent year-on-year. Transfers currently account for around 15 per cent of total passenger traffic and are projected to touch 20 per cent by 2026, signalling a clear shift in how the airport is positioning itself within airline networks.
At its core, the programme focuses on making navigation intuitive and downtime more comfortable. Dedicated transfer desks have been set up across terminals, supported by colour-coded wayfinding blue and yellow signage designed for quick recognition. Inter-terminal movement is being streamlined through complimentary shuttle services with predictable wait times, while designated transfer zones aim to reduce passenger confusion.
Beyond logistics, the airport is leaning into experience. Travellers in transit now have access to a wider choice of lounges, curated retail and food and beverage options, as well as sleeping pods for short stays. For longer layovers, transit hotels in both Terminal 1 and Terminal 2 offer boutique in-terminal accommodation, an increasingly sought-after feature as global travel patterns evolve.
The timing is strategic. BLR Airport now connects to 114 passenger destinations 80 domestic and 34 international with key routes spanning Delhi, Mumbai, Kolkata, Hyderabad and Pune domestically, and Singapore, London Heathrow, Dubai, Abu Dhabi and Kuala Lumpur internationally. Recent additions such as Hindon, Bidar and Silchar within India, alongside Dammam, Hanoi and Riyadh overseas, are further expanding its reach.
Infrastructure is also catching up with ambition. Developments including the West Cross Taxiway, Terminal 1 refurbishment and Terminal 2 expansion are laying the groundwork for higher capacity and smoother operations critical for any airport aiming to become a serious transfer hub.
Bangalore International Airport Limited chief operating officer Girish Nair framed the initiative as both a response to demand and a forward-looking play. He pointed to the growing depth of the airport’s network and the opportunity to build a more reliable transfer ecosystem that benefits both passengers and airline partners.
In an era where travel is as much about transitions as destinations, BLR Airport is betting that a seamless connection might just be the journey’s most important upgrade.
