MAM
Pepsi bags two awards at All India Promo Power 2003
NEW DELHI: Pepsi bagged two major awards at the 3rd annual All India Promo Power awards ceremony namely the Best Promotion (Gold) for the “World Cup Ke Shikari” campaign and Best Product Launch for the introduction of Mountain Dew in India.
The awards were presented at a ceremony in the capital yesterday and was attended by the who’s who of marketing and advertising fraternity in the country. Pepsi Cola North America Director Marketing Russell Weiner who was present on the occasion spoke at the seminar on “Breaking through the clutter: Thinking Big and Winning Big with Marketing Promotions.”
The awards recognise outstanding efforts in the field of Best Promotion (Gold), Best Product Launch, Best Promotion (Silver), Wackiest Promotion, Best Event, Best Direct Mail Effort and Best Trade Promotion.
Pepsi Foods Pvt Ltd Executive Director (Marketing) Shashi Kalathil said, “We have been talking about the Cricket World Cup and the introduction of Mountain Dew as the two big wins this year. It is indeed very nice that this has now been recognised formally at a forum such as promo power.”
Pepsi’s hugely successful World Cup promotions, under the “World Cup Ke Shikari” theme included the “Pepsi Bada Shikari Hunt Contest”, “Pepsi Predikta Jackpot Contest”, World Cup Commemorative bottles, and a specially commissioned music video by Adnan Sami.
The award-winning launch of Mountain Dew added a new dimension to the very lifestyle of youngsters in the country. Mountain Dew’s unique association with adventure sports helped establish a brand proposition of “exhilarating rush” and a daring, high-energy, high-intensity, active lifestyle, and put Dew on an unprecedented growth trajectory.
The launch of Dew was further sustained by a 16-city tour of the specially designed Dewmobile, coupled with a slogan contest on Dew’s popular baseline “Cheetah Bhi Peeta Hai”, with the Dewmobile as the top prize.
Brands
Hyundai Motor India rolls out nationwide AC check-up camp from April 10
Limited-period service drive offers discounts, free checks to beat summer heat
GURUGRAM: Hyundai Motor India Limited has announced a nationwide AC check-up camp, rolling out from April 10 to April 18, as temperatures climb and car cabins begin to feel the heat.
The initiative is designed to keep vehicles cool and customers comfortable, offering a mix of free inspections, discounted services and value-added benefits across Hyundai’s extensive service network in India.
As part of the limited-period campaign, customers can avail a complimentary 30-point vehicle check-up along with a free dry wash. The company is also offering a 15 per cent discount on AC servicing, including gas refills, and similar savings on wheel alignment and balancing. Key AC components such as compressors, condensers and cooling coils will be available at a 10 per cent discount, while value-added services like AC disinfectant treatments and plastic restoration also come with reduced pricing.
The camp will be hosted across authorised Hyundai workshops nationwide, allowing customers easy access to trained technicians, genuine parts and diagnostic support without the usual hassle.
Speaking on the initiative, Hyundai Motor India Limited national service head Nilesh Shah said, “At HMIL, customer satisfaction and convenience remain at the core of our service philosophy. With the onset of summer, we are pleased to introduce our nationwide AC check-up camp to ensure that our customers enjoy a comfortable and hassle-free driving experience. This initiative reflects our commitment to delivering proactive care and enhancing vehicle performance through our strong service network across India.”
With mercury levels on the rise, Hyundai’s timely service push aims to ensure drivers stay cool behind the wheel while also nudging them towards preventive maintenance, a small check today that could save a larger repair tomorrow.
