MAM
Pepsi bags two awards at All India Promo Power 2003
NEW DELHI: Pepsi bagged two major awards at the 3rd annual All India Promo Power awards ceremony namely the Best Promotion (Gold) for the “World Cup Ke Shikari” campaign and Best Product Launch for the introduction of Mountain Dew in India.
The awards were presented at a ceremony in the capital yesterday and was attended by the who’s who of marketing and advertising fraternity in the country. Pepsi Cola North America Director Marketing Russell Weiner who was present on the occasion spoke at the seminar on “Breaking through the clutter: Thinking Big and Winning Big with Marketing Promotions.”
The awards recognise outstanding efforts in the field of Best Promotion (Gold), Best Product Launch, Best Promotion (Silver), Wackiest Promotion, Best Event, Best Direct Mail Effort and Best Trade Promotion.
Pepsi Foods Pvt Ltd Executive Director (Marketing) Shashi Kalathil said, “We have been talking about the Cricket World Cup and the introduction of Mountain Dew as the two big wins this year. It is indeed very nice that this has now been recognised formally at a forum such as promo power.”
Pepsi’s hugely successful World Cup promotions, under the “World Cup Ke Shikari” theme included the “Pepsi Bada Shikari Hunt Contest”, “Pepsi Predikta Jackpot Contest”, World Cup Commemorative bottles, and a specially commissioned music video by Adnan Sami.
The award-winning launch of Mountain Dew added a new dimension to the very lifestyle of youngsters in the country. Mountain Dew’s unique association with adventure sports helped establish a brand proposition of “exhilarating rush” and a daring, high-energy, high-intensity, active lifestyle, and put Dew on an unprecedented growth trajectory.
The launch of Dew was further sustained by a 16-city tour of the specially designed Dewmobile, coupled with a slogan contest on Dew’s popular baseline “Cheetah Bhi Peeta Hai”, with the Dewmobile as the top prize.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
