MAM
Pepperfry unveils its first concept store ‘Studio Pepperfry’
MUMBAI: Pepperfry.com, India’s leading online Furniture & Home Marketplace launched its first concept store “Studio Pepperfry” in Mumbai today. The opening of the 2,500 sq. ft. studio represents the brand’s physical presence for showcasing products in an offline retail style setting. It has been conceived as an experience zone for customers, who are looking to enhance their living spaces. In addition to being the largest furniture retailer in the country, Studio Pepperfry forms an integral part of the brand’s strategy to provide design thought leadership and services to the evolving Indian home shopper.
“Studio Pepperfry” showcases a curated range of furniture from Pepperfry’s online portfolio and serves as a design inspiration for customers interested in furnishing their homes. It has iPad wielding interior design consultants to understand consumers’ requirements and provide them consulting services on various aspects of design, specifically related to furniture. These experts have in-depth knowledge of the Pepperfry furniture portfolio. They can take customers through the various designs showcased at the Studio and the extended online Pepperfry range to suit their individual tastes and preferences.
Additionally, the Studio offers customers the advantage of availing services ranging from customization to advisory related to design and other helpful tips enabling them to make the right purchase decision.
Pepperfry understands that shopping for furniture is a complex process especially, for millennial customers setting-up homes for the first-time. They have high aspirations around design that reflects their global outlook and sense of self. These customers seek the best in terms of quality without compromising on their busy lifestyle and packed schedules. At Studio Pepperfry they can benefit from a vastly superior furniture experience by acquainting themselves with cutting-edge designs to suit their contemporary selection. Besides that they can also understand and witness the quality and finish of Pepperfry furniture products.
Talking about the first brick and mortar venture Ashish Shah Founder & COO Pepperfry said, “Customers are always posed with questions around quality and assurance while buying a high-value item like furniture. At Studio Pepperfry they will be able to get a better understanding of the quality of products and services that we offer. It will also help us build their confidence and trust in the brand.”
He further adds, “Our Studio represents the best and latest from our range of thousands of furniture designs that are available on our marketplace. We looking at the Studio purely as an experience centre eventually all the orders will have to be placed on the website. We want our customers to enjoy the whole experience of designing their homes by taking them one step closer to choosing the right furniture to build their dream homes.”
Pepperfry has the largest range of furniture online and offers free shipping and installation on all furniture items and ships to more than 1000+ towns in the country through its partners and their own last mile delivery infrastructure. The brand will introduce 16 similar concept stores in major metros by the end of 2015.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
