MAM
Pepperfry names Ruchir Aswal as VP of product – business
Mumbai: Homegrown furniture and home products marketplace Pepperfry has named Ruchir Aswal as vice president of product (business).
In this role, Aswal will be responsible for driving products for channel expansion (franchisee and other programmes), merchant or seller network, pepcart logistics, distributor management systems and sales systems across the country, said the brand in a statement.
“At Pepperfry, our goal is to spark a feeling called home amongst consumers by democratising the furniture and home products category in the country. Even as we continue to scale up our existing business, provide a seamless experience to our stakeholders, we are also working hard to expand into adjacent categories,” said Pepperfry co-founder and COO Ashish Shah. “Technology will be a key differentiator and I am certain Ruchir with his vast experience and perspective will accelerate Pepperfry’s journey.”
A post-graduate diploma holder (MBA) in finance and marketing from the Indian Institute of Management, Calcutta, Aswal has over 13 years of experience in business and product management having worked for global brands like Jio, Intuit, Nium, Shaadi.com and Rediff.com. Prior to joining Pepperfry, he was associated as an angel investor/consultant for startups like Goodify, qonsept, ethnic, squeakee, etc.
“Today even when Pepperfry is already a household brand I feel we have just scratched the surface,” stated Ruchir Aswal. “I am super excited to be a part of this truly differentiated journey and look forward to taking some strategically bold initiatives & making a lasting impact in the hypergrowth future for the brand.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
