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Pepe Jeans London introduces AW23 brand campaign: ‘I Love London

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Mumbai: Pepe Jeans London celebrates its remarkable 50-year journey amidst the enchanting narrative of “I LOVE LONDON.” This denim lifestyle brand, born in the heart of London, proudly unveils its AW23 campaign as a heartfelt homage to its enduring London heritage.

Set against the backdrop of London’s iconic landmarks, this campaign endeavours to encapsulate the timeless essence of the city by seamlessly blending modernity with classic charm. In a pioneering move, the campaign introduces an internationally renowned model of Indian origin, strengthening its connection with the Indian audience.

The campaign serves as a captivating window into the latest offerings from the collection, showcasing a curated selection of iconic denim pieces, each meticulously crafted from premium fabrics. In addition, it features an array of fashion-forward elements, including a colour-blocked hoodie, a double flap pockets shacket, a hooded parka jacket, yarn-dyed check shirts, and avant-garde styling that resonates with the contemporary spirit.

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Pepe Jeans India CEO & MD Manish Kapoor shared his thoughts on the collection, stating, “This campaign embodies the essence of Pepe Jeans London, where timeless fashion harmonises with the dynamic beat of London. We are thrilled to introduce our AW23 collection, a fusion of classic denim and modern style that appeals to fashion enthusiasts from all walks of life.”

Our AW23 collection has something special in store for Indian consumers, as it artfully combines the iconic fashion legacy of London with the vibrant and diverse fashion landscape of India. From premium denim pieces to trendy streetwear, our collection caters to a wide range of tastes and celebrates the dynamic style sensibilities that define fashion enthusiasts in India.

The AW23 collection is now available at all our exclusive stores, leading departmental stores, multi-brand outlets, top e-commerce partners, and on our website.

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MAM

BLR Airport Launches ‘Connections’ Service to Ease Transit Travel

New initiative targets smoother transfers as Bengaluru hub traffic rises 30 per cent.

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MUMBAI: Missed connections may be a traveller’s nightmare but Bengaluru is trying to make them a thing of the past. Kempegowda International Airport Bengaluru (BLR Airport) has rolled out ‘Connections by BLR’, a new transfer programme designed to take the friction out of connecting journeys. Built around three pillars ease, efficiency and experience,the initiative aims to simplify what is often the most stressful leg of air travel.

The move comes as transfer traffic at BLR Airport climbs sharply, up more than 30 per cent year-on-year. Transfers currently account for around 15 per cent of total passenger traffic and are projected to touch 20 per cent by 2026, signalling a clear shift in how the airport is positioning itself within airline networks.

At its core, the programme focuses on making navigation intuitive and downtime more comfortable. Dedicated transfer desks have been set up across terminals, supported by colour-coded wayfinding blue and yellow signage designed for quick recognition. Inter-terminal movement is being streamlined through complimentary shuttle services with predictable wait times, while designated transfer zones aim to reduce passenger confusion.

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Beyond logistics, the airport is leaning into experience. Travellers in transit now have access to a wider choice of lounges, curated retail and food and beverage options, as well as sleeping pods for short stays. For longer layovers, transit hotels in both Terminal 1 and Terminal 2 offer boutique in-terminal accommodation, an increasingly sought-after feature as global travel patterns evolve.

The timing is strategic. BLR Airport now connects to 114 passenger destinations 80 domestic and 34 international with key routes spanning Delhi, Mumbai, Kolkata, Hyderabad and Pune domestically, and Singapore, London Heathrow, Dubai, Abu Dhabi and Kuala Lumpur internationally. Recent additions such as Hindon, Bidar and Silchar within India, alongside Dammam, Hanoi and Riyadh overseas, are further expanding its reach.

Infrastructure is also catching up with ambition. Developments including the West Cross Taxiway, Terminal 1 refurbishment and Terminal 2 expansion are laying the groundwork for higher capacity and smoother operations critical for any airport aiming to become a serious transfer hub.

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Bangalore International Airport Limited chief operating officer Girish Nair framed the initiative as both a response to demand and a forward-looking play. He pointed to the growing depth of the airport’s network and the opportunity to build a more reliable transfer ecosystem that benefits both passengers and airline partners.

In an era where travel is as much about transitions as destinations, BLR Airport is betting that a seamless connection might just be the journey’s most important upgrade.

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