Brands
Penguin Random House India partners with Wattpad
MUMBAI: Penguin Random House India announced a new collaboration with Wattpad, the world’s largest social storytelling platform. In this partnership, authors of the publishing house will be featured on the storytelling platform, interacting with a global community of 70 million readers and writers.
Wattpad’s massive community of story-lovers will now have the opportunity to preview exclusive content from Penguin authors about their upcoming books. The publishing house will also bring their authors and editors for ‘Ask Me Anything’ (AMA) sessions on Wattpad, where they will interact and answer questions posed by Wattpad followers.
Commenting on the association, Penguin Random House India spokesperson said, “This is a symbiotic relationship where we join forces to inspire, inform and entertain. Wattpad is an excellent platform for our authors and editors to connect with a large and relevant audience base. We are looking forward to engaging with readers and writers; sharing exciting content and helping people discover new books.”
Wattpad India country manager Devashish Sharma said, “All over the world, writers have built a massive community of followers on Wattpad. We are working every day to create opportunities for Indian writers, so it’s amazing to see prestigious names like star fantasy fiction writer Krishna Udayasankar, bestselling authors Durjoy Datta and Sudeep Nagarkar and debut writer Roshan Ali joining the Wattpad community.”
Times Bridge senior VP operations Viral Jani added, “We are happy to see Wattpad welcoming writers from one of the world’s biggest publishing houses. By joining Wattpad, Penguin’s roster of literary trailblazers will be able to inspire and encourage published authors, budding writers and enthusiastic readers to interact and create a more vibrant literary community. Penguin’s enviable list of authors and content and Wattpad’s worldwide audience of literary enthusiasts makes for a perfect match. We are confident this will be a success and aim to bring more unique collaborations on the table for Wattpad this year.”
Brands
Nykaa exclusively launches Illiyoon in India
Korean dermocosmetic brand joins Nykaa’s decade-long Amorepacific portfolio.
MUMBAI: Nykaa just dropped Korea’s gentlest glow-up on India because when your skin barrier needs backup, Illiyoon arrives like a K-drama hero with perfect timing. Nykaa has strengthened its dominance in the Korean beauty category with the exclusive India launch of Illiyoon, the trusted dermocosmetic brand from Amorepacific known for barrier-focused face and body care. The move deepens a partnership that began in 2016 with Innisfree and expanded to include Laneige, COSRX, Sulwhasoo and Aestura, making Nykaa home to India’s largest curated Korean skincare, dermocosmetics and haircare lineup.
Illiyoon arrives amid surging demand for gentle, clinically backed formulations targeting sensitive and dry skin. Hero products such as the ATO Lotion and ATO Concentrate Cream harness patented Soy-Ceramide and Ceramide Skin Complex 2.0 technologies to deliver high-performance hydration and barrier repair suitable for all age groups.
Nykaa Beauty, executive director and CEO Anchit Nayar said, “Our decade-long partnership with AmorePacific has played a defining role in shaping India’s K-beauty journey. The launch of Illiyoon marks the next chapter as Indian consumers increasingly prioritise barrier health and sensitive-skin solutions.”
Amorepacific India managing director & country head Paul Lee added, “The derma category has emerged as one of the most dynamic and fastest-growing segments in the Indian beauty market. Following the successful launch of Aestura, we are delighted to introduce Illiyoon as our second K-derma brand in collaboration with Nykaa.”
The launch reflects the rapid rise of ingredient-conscious, efficacy-driven skincare in India, where K-beauty continues to resonate with consumers seeking science-led yet gentle solutions. With Illiyoon now exclusively on Nykaa, the platform isn’t just expanding its K-beauty shelf, it’s giving Indian skin a softer, stronger chapter in the never-ending glow-up story.
