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Pee Safe launches podcast ‘Unmute with Pee Safe’ to help women own their voice
Pee Safe reintroduces its podcast series with conversations that inspire confidence, authenticity, and honest dialogue.
MUMBAI: Pee Safe is proud to re-launch its podcast series, Pee Room Conversations, with a fresh perspective “Unmute with Pee Safe.” The series aims to create a safe space for women to openly discuss the challenges they face in daily life. By encouraging honest and authentic conversations, the podcast highlights how societal pressures, particularly the expectation to always be “likeable,” influence women’s decisions and self-expression.
The first episode of Season 4, titled Episode 1 – The Pressure to Be Likeable, explores how women often adjust their tone, opinions, and aspirations to fit societal expectations at work, in personal life, and beyond. This constant self-adjustment can leave women feeling drained and restricted. The series introduces the idea of “unmuting” as a powerful act, making a conscious choice to express oneself fully and confidently.
Speaking about the launch, Pee Safe founder Vikas Bagaria said, “Empowerment begins with honest conversations. Through ‘Unmute,’ we aim to create a space where women can speak freely without the burden of constantly limiting themselves. This series celebrates women owning their voice with confidence and authenticity.”
The episode features insights from experts including Ankita, director and category head for fem care and grooming at Blinkit; Aarushi Lohani, co-founder of Find Your Fit; Garima, dentist and influencer; Tanya Mehra, child nutritionist and mom blogger; and Srishti Jain, co-founder of Feeding India. They share experiences on how the pressure to be likeable impacts careers, decision-making, and life, while offering strategies to regain authenticity and self-confidence.
With “Unmute with Pee Safe,” the brand continues to demonstrate its commitment to empowering women beyond its products, inspiring them to be more confident and embrace positive change. Pee Safe emphasizes that true empowerment begins when women choose to unmute themselves.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
