MAM
Pearson to release Ramesh Kumar’s book on marketing
BANGALORE: Education book publisher Pearson Education (Pearson) will be releasing Dr S Ramesh Kumar‘s‘Case Studies in Marketing Management‘ in Bangalore tomorrow. A paperback edition of the 392 pages book costs Rs 450.
Case Studies in Marketing Management is meant for postgraduate students of management with a specialisation in marketing.
Amongst the 25 case studies are included Shanghai Jahwa: Liushen Shower Cream (A); Hyundai Car‘s Marketing Strategy; ITC in Rural India; Cineplex Entertainment: The Loyalty Program; Super Shampoo Products and the Indian Mass Market; Shoppers Stop: Targeting the Young; The Wii: Nintendo‘s Video Game Revolution; Shiny Provision Store: Retailing Challenges in the Indian Context; The Brand in the Hand: Mobile Marketing at Adidas; Nike Inc: Developing an Effective Public Relations Strategy; and Dabur India: Globalisation among others.
Pearson says that Indian business schools have suffered a dearth of Indian cases, especially ones that offer consumer insights that challenge students. This book is meant to fill the lacuna with a number of real-life cases on the Indian context, allowing students to appreciate and compare the different challenges that marketers face in the emerging Indian scenario.
Further, Pearson says that several cases have been drawn from the renowned Ivey Business Case collection in discussion with Prof. Paul Beamish, based on his intricate understanding of the emerging markets, and the editor‘s rich academic experience with regard to the Indian context. The cases were selected specifically to blend theory with practice, with a difficulty level that encourages effective comprehension of the issues involved. The Indian cases added to the collection are meant to illustrate the finer aspects that a management student needs to be aware of while dealing with the Indian context.
Kumar, a Professor of Marketing at the Indian Institute of Management Bangalore (IIM-B), has academic and industry experience of over 30 years and has authored eight books on marketing and consumer behavior – this includes co-authored book with Leon Schiffman and Leslie Kanuk who are some of the pioneers in the field of consumer behavior, and has published in several journals that are reputed for their academic rigor and practical relevance. He was awarded the ICFAI Best Teacher Award by the Association of Management Schools.
MAM
Network18 reshuffles editorial leadership across platforms
Expanded roles and new reporting lines aim to sharpen focus on growth across digital, social, CTV and linear TV.
MUMBAI: Network18 is giving its leadership structure a fresh edit because in the fast-changing world of media, even the newsroom needs a compelling new headline. The company has announced expanded roles for its editorial leadership across social, digital, connected TV (CTV) and linear platforms. In an internal communication, Rahul Joshi, MD & Group Editor-in-Chief, outlined new reporting structures designed to drive stronger coordination and growth.
Smriti Mehra, S Shivakumar and Mitul Sangani will now report directly to Joshi. Ganesh Iyer and Abhinay Chauhan will continue reporting to him as well.
Prabhat Chatterjee, Business Head of Forbes, and Arun Thapar, President of Content & Communication for AETN-18, will report to Smriti Mehra and lead revenue growth, marketing and product initiatives. Mallika Nath Handa will spearhead the development and scaling of special projects, including new shows and non-linear properties, and will also report to Mehra.
Jayesh Gokalgandhi, CFO for AETN18, will report to Ramesh Damani. Sidharth Newatia, CRO-ILC, will report to Mitul Sangani and focus on expanding reach and revenue across Hindi and regional language markets, with special emphasis on Tier-II and Tier-III regions. Pankaj Soni, Head of Marketing-ILC, will report to Mitul and work functionally with Ganesh Iyer.
The branded content business of Moneycontrol has been consolidated with News18 Studio. Don Zarrar will now collaborate with Shiv in the News18 Studio business while continuing to head his existing Studio/Focus teams at Moneycontrol.
Pranav Bakshi has taken on additional responsibility for the international business, alongside continuing to lead growth in Connected TV and social platforms. Naveen Mathur, who oversees Revenue Management for Network18’s international business, will report to Pranav, who continues to report to Puneet Singhvi.
Rajesh Sharma (Head of Broadcast Technology & IT), Rahul Singh (Head of Events & Technical Operations) and Bhupender Bhardwaj (Head of IT Security) will now report to Puneet Singhvi. Darshil Parekh, Head of Sales Strategy, Planning & Ops, will work directly with Ramesh Damani and Rahul Joshi, while Stanley Cyril, who manages Digital Sales Operations, will report to Darshil.
Jitamitra Mohanty, who leads the viewer and audience-focused Research & Analytics function, will now work with Santosh Menon to convert data on reach and engagement into actionable insights for content strategy, product innovation and sustained viewership growth.
In a media landscape where platforms multiply faster than breaking news, Network18’s latest reshuffle is clearly aimed at keeping its editorial and business engines firing in sync. Expect sharper storytelling, stronger revenue plays, and a more agile approach across every screen that matters.
