MAM
Pearl Academy appoints Publicis India for creative mandate
MUMBAI: Leading educational institution, Pearl Academy, has mandated Publicis India to manage its brand and marketing communication efforts. The mandate, which was won via a multi-agency pitch, will be managed by the Delhi office of Publicis India.
As its communications partner, Publicis would assist in redefining brand strategy, positioning and related brand guidelines and also in the conceptual development and execution for projects as defined by mediums such as literature, marketing ATL and BTL activities, events, video assets among others. Pearl Academy partners with FDCI and ADI and stages some large scale events in the fashion and design space. Publicis would help in refreshing these.
Pearl Academy vice president of marketing Stuti Gandhi says, “Publicis India has demonstrated the attitude, aptitude and ability required to consolidate and amplify Pearl Academy’s brand promise and subsequent reach among students, parents and other stakeholders. As we celebrate our 25 years of creative impact this year and are looking ahead, we found Publicis scoring high on all our key criteria and hence the perfect fit to deliver on our strategic goals.”
Pearl Academy offers over 30 uniquely designed under graduate and post graduate courses through its campuses in Delhi, Mumbai, Noida and Jaipur.
On winning the mandate, Publicis Capital executive director Ravpreet Ganesh adds, “We are pleased to associate with Pearl Academy as their creative agency in India. As a leading institute offering a plethora of academic courses in creative domain, they have set a high benchmark that’s pivotal to their success in India. We look forward to partnering with them to further the brand authenticity and appeal and thus make their brand relevant and engaging across students, industry, partners and society as a whole.”
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
