MAM
PayUmoney launches industry’s first-of-its-kind POS business terminal
MUMBAI: An innovative POS terminal which promises to connect even the smallest corner shop to the world of paperless payment has been launched by PayUmoney. With no monthly rental, no minimum balance, and the option to link any bank account, costing a mere Rs 7,000 (as opposed to Rs 15,000 to Rs 25,000 charged by traditional channels), and accepting all credit/debit cards, the new terminal seeks to convert the retail experience across millions of small merchant outlets across India.
The POS terminal is easy to set up, can be operated using a pre- or post-paid SIM, and does away with the use of paper receipts—making it cost and battery effective, and environment friendly. With a simple and hassle-free documentation policy, a merchant can start using a PayUmoney POS terminal within 48 hours of signing up for the service. Interested users may sign up at the website or by calling 9069143747.
To explain the approach behind developing the POS terminal, PayUmoney CEO and co founder Nitin Gupta said, “If we look at the Reserve Bank of India’s December 2015 data, there are 644 million debit card holders in India. The number is 22.75 million for credit cards. Against these, there are only 1.2 million POS terminals, which shows the huge opportunity that exists in the POS payments services sector. Our objective is to bring the smaller merchants into the ambit of payment processing services—the class that has so far been ignored by the traditional players.”
“When we developed our product, we kept in mind the unique demands of the Indian merchants—whether in cities, or in the country’s vibrant villages. We decided to do away with paper transaction slips: and a transaction acknowledgement will be sent to the buyer’s mobile with a link that opens up a soft copy of an e-slip. The merchant gets an email copy of the same every time a transaction takes place,” he added.
This helps merchants to save on unnecessary costs and makes the POS terminal extremely energy efficient, durable, and ideal for locations with frequent power outages.
With flexibility as the key development buzzword, PayUmoney’s POS terminal does not come with bundled SIMs. Giving merchants the liberty to choose the operator and connection type (pre- or post-paid), the POS terminal of PayU is unlike traditional players that force merchants to subscribe to costly bundled connections.
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
