MAM
Paytm Insider & Qyuki digital media host ‘Epic Fam Jam 2020’
MUMBAI: Paytm Insider & Qyuki hosted 'Epic Fam Jam', India's biggest fan festival with popular Instagrammers and Tik Tok creators at JioWorld Garden, BKC, Mumbai. The one-of-a-kind event was aimed at bringing together India’s biggest internet sensations in one place for the first time in India.
Popular Tik Tok & Instagram celebrities such as Jannat Zubair, #Team07’s Mr. Faisu, Adnaan Shaikh, Hasnain Khan, Faiz Baloch, and Shadaan Farooqui, #Teentigada’s Sameeksha Sud, Vishal Pandey, and Bhavin Bhanushali, choreographer Awez Darbar with Nagma Mirajkar, Siddharth Nigam and Avneet Kaur, were present at the blockbuster event. The evening started with an engaging performance by Indian Television actor and singer, Suyyash Rai and the fans got to groove to the tune of Gajendra Verma, the recent ‘Tera Ghata’ fame singer. By organizing Epic Fam Jam, Paytm Insider reaffirms its commitment to empower the promising artists hailing from new-age internet platforms and their fans to meet & greet and collaborate to create memorable and long-lasting experiences for everyone involved.
Paytm Insider CEO Shreyas Srinivasan said, "Being big believers in the transformational power of shared experiences, we hosted 'Epic Fam Jam 2020'. We wanted to do something unique for this growing community of short-format content creators and enable them to have a truly-deserving festival they aspired for. Going forward, we will continue to organize more such events to engage stars and fans under one umbrella and give them unique reasons to bank on collaboration opportunities."
The event provided fans the chance to meet their favorite celebrities, exclusively and get a chance to make collab videos followed up by a concert featuring the creators, Mr. Faisu, Jannat Zubair, along with other artists like Kings United, among others. The attendees also had a chance to engage with micro content creators like Shanayaa & Masroor, Sameer Mark, Arhan Ansari and Aamir Arab.
The evening was about getting familiar with the personalities that the fans are used to watching only on their favorite social media apps. From selfies to personal chat, follow backs and much more was on offer at the Epic Fam Jam 2020 that concluded with #EpicAfterParty leaving everyone present at it, mesmerized.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
