MAM
Paytm Insider elevates Varun Khare to COO
Mumbai: Paytm Insider, one of India’s leading entertainment experiences platforms, announced the elevation of Varun Khare to chief operating officer (COO). In his new role, Varun will lead the company’s operational strategies, driving growth and innovation across all facets of the business.
Having been with the organisation for four years, Varun as the business head showcased exceptional leadership, strategic vision, and a deep understanding of the evolving needs of the customers and partners. Under his management, Paytm Insider witnessed over 100 per cent growth in GMV each year over the last two years whilst quadrupling the revenue in the last two years. With a clear understanding of the brand’s vision and the need to build the event’s infrastructure in India, Varun was instrumental in making significant inroads into tier two and three markets by collaborating with artists, organisers, and promoters to enhance live event experiences.
Before joining Paytm Insider, Varun worked with Fountainhead MKTG and eventually Oranjuice Entertainment. With a robust background spanning 17 years in the live events and entertainment industry, he specialises in meticulously crafting and executing intellectual properties (IPs).
Talking about his new position, Paytm Insider COO Varun Khare said, “When I moved to Paytm Insider, the intention was to scale up and work with a brand whose value system and culture resonated with mine. Working with a team of 150 exceptionally talented individuals and earning their respect has been one of the most gratifying and significant achievements of my career. We have successfully expanded to over 170 cities having reached a diverse customer base across genres making my journey both challenging and rewarding.”
He further added, “I am grateful to all the passionate people who have been a part of my journey. I am looking forward to this new phase. We’ve only just gotten started and have put ourselves in a great position to make live entertainment the preferred choice of entertainment across the country.”
Talking about Varun’s promotion, Paytm Insider founder & CEO Shreyas Srinivasan expressed, “Paytm Insider was founded with the vision of making events a preferred choice for entertainment in India. Over the last five years we have built a full-fledged platform that supports organisers with a range of services that spans ticketing, sponsorship, artist booking, marketing and more. Varun has been instrumental in this build-out, his vast experience across all aspects of organising an event has allowed us to build a platform which will champion events and organisers across this country. I am super confident that this team has the right mix to make Insider the dominant events platform in India.”
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
