MAM
Paying tribute to Gandhi Logically AI launches #SwachhPhoneCampaign to curb the growing menace of ‘fake news’
October 2, 2019: Going the Gandhian way, Logically, the artificial intelligence (AI) powered Technology Company that detects ‘fake news’, logical fallacy, inaccuracies, and bias recently launched the #SwacchPhone campaign. The campaign encourages Netizens to #ThinkLogically, clear the 'fake news' on their phones, which pollutes their minds and leads to a divisive society.
The company does not only aim to create awareness about rising ‘fake news’ but will also layout specific proven techniques to mitigate the risks of misinformation and disinformation campaigns.
As a result, Logically AI is organizing workshops for journalists and mass media students across the country.In just three days the company has already trained circa 300 students in St Xaviers College, Wilson College and School of Broadcast and Communication Mumbai. The company aims to vaccinate people against “fake news” by empowering them with tools to combat “fake news”.
Speaking on the occasion, Lyric Jain, Founder, and CEO of Logically said “While there are risks of using technology and AI to combat misinformation, there are greater risks in not doing so. It is equivalent of bringing a knife to a gunfight because bad actors in the current fake information warfare are equipped with extremely sophisticated technologies”
He further added, “Today, fake news on social media platforms is killing hundreds. The same technology that created the problem also has the potential to solve the problem. So Logically believes the most sensible option is to use Extended Intelligence – a combination of HI (Human Interference) and AI (Artificial Intelligence) to solve this issue. By following the human in loop methodology also means building defense teams across the country, who are equipped with the know-how of combatting fake news”.
The on ground campaign gives a digital twist to the Gandhian principle of cleanliness and is encouraging netizens to clean up their phones of the “fake news” junk in order to have a clean and healthy mind.
The company with offices in UK and India recently launched its flagship product, the Logically app. A destination for news consumption, discussion, and verification. The company is also actively expanding its operations in India.
After witnessing the breakdown in civic and political discourse during the Brexit debate and the 2016 presidential election in the US, Logically was conceived by 22-year old Cambridge and MIT graduate Lyric Jain.
Adding a layer of credibility to the internet to battle misinformation, the Logically platform acts as a real-time, user-friendly filter ensuring users can quickly consume information that is fair, authentic, credible and trusted (FACT). For the next few years, Logically aims to generalize AI models and continue to grow its fact-checking team to make sure they’re valid and impactful in broad use cases across geographies such as India, US, and UK.
This will enable Logically, to continue and build on its work to support democracies, build partnerships with government, media and content platforms
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
