MAM
Patanjali to partner e-tailers to boost sales
MUMBAI: In its most recent move to provide a fillip to sales, Baba Ramdev-led Patanjali Ayurved is likely to partner with eight leading e-tailers and aggregators to give a big push to online sales of its swadeshi range of fast-moving consumer goods (FMCG) products. Some of Patanjali’s products are already available on several online platforms through various other sellers but this would allow the Haridwar-based firm to systematically place its range of products, said a company official.
The Haridwar-based company is expected to enter into agreements this month with major online retailers such as Amazon, Flipkart, Paytm Mall, 1MG, Big Basket, Grofers, Shopclues and Snapdeal, a step through which its range of products will be available on various online platforms.
Patanjali will be organising a function on 16 January where representatives of all the online companies are expected to attend it along with Ramdev and the company’s MD Acharya Balkrishna.
Patanjali spokesperson S K Tijarawala said, “We are now going into it in a massive way. Now, we would have an organised and systematic agreement with the players to place our all product online, so that it could reach to customers to the end point.”
These partnerships with e-tailers will be in addition to its own portal patanjaliayurved.net, wherein the company is already selling its products online. “This would change the scenario of whole FMCG trade through online. Through this arrangement, Patanjali’s product could be served across the globe,” he added.
However, he refused to share further details and arrangements with the online retailers.
Recently, Patanjali had forayed into kids and adult diapers and affordable sanitary napkins segments. Last month, it had also announced venturing into solar equipment manufacturing. Besides the FMCG segment, Patanjali is present in other sectors such as education and healthcare. In 2016-17, it had crossed a turnover of Rs 10,500 crore and aims a two-fold growth this fiscal.
Brands
Mars Cosmetics turns International Women’s Day into a night of play and confidence
Women take the night by storm with fitness, fun and beauty at Mars Cosmetics event
MUMBAI: Mars Cosmetics gave International Women’s Day a fresh twist this year, turning it into a vibrant Women’s Night. The brand celebrated women by creating an immersive evening that blended movement, community, and confidence.
Under the banner of ‘Play Like a Girl,’ participants swapped traditional celebrations for night runs, cycling, pickleball matches, and fitness sessions. The event encouraged women to compete, connect, and celebrate together, turning strangers into friends through shared energy and enthusiasm.
Mars Cosmetics director Rishabh Sethia said, “Beauty is closely tied to confidence and self-expression. With Women’s Night, we wanted women to move freely, play fearlessly, and own the night. This was not just a campaign; it was an experience that celebrated strength, energy, and unapologetic spirit.”
After the sporting sessions, participants enjoyed beauty touch-ups and relaxed social interactions, seamlessly combining fitness and glamour. The event showcased Mars Cosmetics’ evolving vision of beauty, one that goes beyond makeovers to embrace confidence, individuality, and real-life experiences.
The night proved that beauty is more than a shade of lipstick. It is the confidence to run, rally, and play like a girl, even after the sun goes down. Mars Cosmetics’ Women’s Night turned a celebration into an empowering movement, proving that the night truly belongs to women too.
