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Patanjali to move food park after UP govt denies permission
MUMBAI: Baba Ramdev led Patanjali Ayurved Limited moved the FMCG sector entirely with ‘ayurvedic and natural’ products. The company announced in 2016, that it will build a mega food park in Uttar Pradesh, India.
However, in a latest twist to the story, Patanjali will now have to shift its planned mega food park from the state after the state government denied permission for it.
Patanjali Ayurved managing director and co-founder Acharya Balkrishna took to his Twitter handle and informed that they have to shift the food park due to state government’s disappointing attitude.
https://twitter.com/Ach_Balkrishna/status/1004006135827795968/photo/1?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fwww.aninews.in%2Fnews%2Fbusiness%2Fbusiness%2Fpatanjali-to-shift-mega-food-park-from-up-after-denied-permission201806052056220002%2F
He further said their initiative to improve the lives of farmers in the region would not be achieved after this decision.
Patanjali acquired 455 acres of land for the Patanjali Food and Herbal Park in Greater Noida and the project was worth over Rs 20000 crore. It was the largest project set up by the company after the one in Haridwar, which is spread over 150 acres.
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ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
