Brands
Patanjali to move food park after UP govt denies permission
MUMBAI: Baba Ramdev led Patanjali Ayurved Limited moved the FMCG sector entirely with ‘ayurvedic and natural’ products. The company announced in 2016, that it will build a mega food park in Uttar Pradesh, India.
However, in a latest twist to the story, Patanjali will now have to shift its planned mega food park from the state after the state government denied permission for it.
Patanjali Ayurved managing director and co-founder Acharya Balkrishna took to his Twitter handle and informed that they have to shift the food park due to state government’s disappointing attitude.
https://twitter.com/Ach_Balkrishna/status/1004006135827795968/photo/1?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fwww.aninews.in%2Fnews%2Fbusiness%2Fbusiness%2Fpatanjali-to-shift-mega-food-park-from-up-after-denied-permission201806052056220002%2F
He further said their initiative to improve the lives of farmers in the region would not be achieved after this decision.
Patanjali acquired 455 acres of land for the Patanjali Food and Herbal Park in Greater Noida and the project was worth over Rs 20000 crore. It was the largest project set up by the company after the one in Haridwar, which is spread over 150 acres.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
