Brands
Patanjali Foods recognised as Great Place to Work for in 2025
MUMBAI: For all those who have been critical of the Swami Ramdev-Balkrishna Shroff-run Patanjali Foods, here’s some news for you.
The FMCG has been certified as a Great Place to Work for 2025, marking its fourth consecutive year receiving this prestigious recognition. The company has also been ranked among the top 50 large organisations in India’s Best Workplaces in Manufacturing 2025 by Great Place to Work, India.
Yes, it may have run into controversy because of certain advertising and promotion practices but like some multinationals which have gone for Great Place to Work certification it too has been annually going for the same and come out with flying colours.
The accolades highlight Patanjali Foods’ ongoing commitment to fostering an inclusive, supportive, and positive work culture for its employees.
Great Place to Work is a global authority on building and recognising high-trust, high-performance workplace cultures.
Brands
KITKAT India teams up with One Piece for anime-led campaign push
On-pack characters and digital film tap into India’s fast-growing anime wave
MUMBAI: KITKAT India has joined forces with the globally popular anime One Piece, rolling out a new campaign that brings fan-favourite characters onto its packaging in a bid to connect with India’s rapidly expanding anime audience.
The collaboration sees iconic characters from the series featured on KITKAT packs, adding a playful twist to the brand’s long-standing “take a break” proposition. By blending pop culture with confectionery, the campaign aims to make everyday breaks feel a little more adventurous.
The launch is anchored by a digital-first film released across YouTube and Meta platforms, supported by a broader push spanning outdoor media and interactive social content. The multi-platform rollout reflects a clear attempt to meet younger audiences where they already spend their time.
Nestlé India head confectionery business Gopichandar Jagatheesan said, “Anime is a rapidly growing genre in India, and we are excited to collaborate with one of the most popular shows, One Piece. Having championed breaks for decades, KITKAT now takes them to the next level, making every break more epic with the world of One Piece.”
The move comes at a time when anime is shifting from niche interest to mainstream entertainment in India, with brands increasingly tapping into its cultural currency to stay relevant with younger consumers.
By pairing a globally loved anime with an equally recognisable chocolate brand, KITKAT’s latest outing signals a simple idea with strong appeal. In a crowded market, even a small break can turn into a big moment when it comes with a side of fandom.
