MAM
Parzor, Madison & TISS launch ‘Jiyo Parsi’ II campaign
MUMBAI: The Parzor Foundation and Madison BMB along with Bombay Parsi Panchayat, TISS, Mumbai, and Federation of Zoroastrian Anjumans of India have launched the “Jiyo Parsi” Phase-II campaign.
Minister for minority affairs Mukhtar Abbas Naqvi presided over a gathering of eminent personalities and released the campaign. Also present on the occasion was the consul-general of Iran Masood E Khaleghi and the renowned actress Parizad Kolah Marshall who both spoke on the importance of the programme.
The Jiyo Parsi Scheme has been initiated by the ministry of minority affairs (MOMA), Government of India, to reverse the decline in the Parsi population by adopting scientific medical protocols and structured interventions, to stabilize and increase the population of Parsis in India.
The Parzor Foundation along with other Parsi organisations and many reputed doctors across India is working to spread awareness on the sociological, psychological and medical issues which have led to the critical decline in numbers, to make Parsis benefit from the huge advances in ART (Assisted Reproductive Technology) available today. As India’s population more than tripled in over 60 years, the number of Parsis has reduced by almost 50 per cent and is now less than 57,264 (Census 2011).
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
