MAM
Parul Menghani launches Good Ants Media redefining storytelling and audience engagement
Mumbai: With two decades of impactful contributions to media giants like Viacom18, Disney, MX Player, and Times Network, Parul Menghani, a seasoned content and marketing expert, announces her maiden venture, Good Ants Media. Positioned as an innovative content powerhouse, Good Ants Media specializes in the critical art of story and script development, establishing a strong foundation for both movies and series. Beyond content development, it’s focussed on devising tailored ideation and content marketing strategies for theatrical releases and OTT content. The innovation extends to digital brand campaigns seamlessly integrated into compelling narratives, creating insightful, relatable, and immersive content. With a fresh approach, Good Ants Media aims to cultivate collaborative partnerships across platforms, revolutionising marketing strategies and storytelling.
India, as a hub of untapped creative talent, grapples with a challenge in delivering well-researched and authentic narratives reflecting its diverse artistic community. In a landscape dominated by streaming giants like Amazon Prime Video, Netflix, Jio Cinema, Disney+ Hotstar, Zee5, Sony Liv, and traditional film studios, the demand for narratives breaking away from convention is louder than ever, said Parul Menghani, founder and CEO, Good Ants Media. Creators and platforms actively seek stories that profoundly engage audiences and leave a lasting impact. In response to this need, Good Ants Media is committed to bridging the gap by crafting original narratives and offering extensive story and script consulting to studios and filmmakers across the country.
Amidst the evolving landscape of brand communication, traditional 30-second commercials are losing their appeal among young adults, prompting brands to explore more content-focused avenues to connect with consumers. Addressing these challenges, Good Ants Media steps in with fresh and compelling storytelling, setting itself apart while aligning with the dynamic shifts in audience engagement. With a dedicated focus on creating, promoting, and distributing unique stories across various formats, platforms, and languages, Good Ants Media aims to contribute significantly to the growth and enrichment of India’s vibrant creative landscape, said Parul Menghani.”
A luminary with a transformative two-decade career, Parul Menghani spearheads Good Ants Media. Recognised among ‘India’s Top 100 wonder women’, her impactful leadership journey includes pivotal roles at Viacom 18, Times Network, Disney, MX Player, Sharechat, Pocket Aces, TV18, Big FM and 9XM. Parul adeptly merges brand narratives into content, offering valuable consumer insights. As a former MTV VJ, producer, director and content and marketing strategists Parul has reshaped short-format entertainment and content commerce for platforms like Trell, MXTakatak and MOJ. Parul’s expertise spans diverse media fields, influencing content development, production, marketing, and communication across varied formats and languages.
MAM
BLR Airport Launches ‘Connections’ Service to Ease Transit Travel
New initiative targets smoother transfers as Bengaluru hub traffic rises 30 per cent.
MUMBAI: Missed connections may be a traveller’s nightmare but Bengaluru is trying to make them a thing of the past. Kempegowda International Airport Bengaluru (BLR Airport) has rolled out ‘Connections by BLR’, a new transfer programme designed to take the friction out of connecting journeys. Built around three pillars ease, efficiency and experience,the initiative aims to simplify what is often the most stressful leg of air travel.
The move comes as transfer traffic at BLR Airport climbs sharply, up more than 30 per cent year-on-year. Transfers currently account for around 15 per cent of total passenger traffic and are projected to touch 20 per cent by 2026, signalling a clear shift in how the airport is positioning itself within airline networks.
At its core, the programme focuses on making navigation intuitive and downtime more comfortable. Dedicated transfer desks have been set up across terminals, supported by colour-coded wayfinding blue and yellow signage designed for quick recognition. Inter-terminal movement is being streamlined through complimentary shuttle services with predictable wait times, while designated transfer zones aim to reduce passenger confusion.
Beyond logistics, the airport is leaning into experience. Travellers in transit now have access to a wider choice of lounges, curated retail and food and beverage options, as well as sleeping pods for short stays. For longer layovers, transit hotels in both Terminal 1 and Terminal 2 offer boutique in-terminal accommodation, an increasingly sought-after feature as global travel patterns evolve.
The timing is strategic. BLR Airport now connects to 114 passenger destinations 80 domestic and 34 international with key routes spanning Delhi, Mumbai, Kolkata, Hyderabad and Pune domestically, and Singapore, London Heathrow, Dubai, Abu Dhabi and Kuala Lumpur internationally. Recent additions such as Hindon, Bidar and Silchar within India, alongside Dammam, Hanoi and Riyadh overseas, are further expanding its reach.
Infrastructure is also catching up with ambition. Developments including the West Cross Taxiway, Terminal 1 refurbishment and Terminal 2 expansion are laying the groundwork for higher capacity and smoother operations critical for any airport aiming to become a serious transfer hub.
Bangalore International Airport Limited chief operating officer Girish Nair framed the initiative as both a response to demand and a forward-looking play. He pointed to the growing depth of the airport’s network and the opportunity to build a more reliable transfer ecosystem that benefits both passengers and airline partners.
In an era where travel is as much about transitions as destinations, BLR Airport is betting that a seamless connection might just be the journey’s most important upgrade.
