Event Agencies
Party Cruisers to transform wedding industry with opulent offerings
Mumbai: Party Cruisers Ltd (PCL), a leading event management company, proudly presents its prestigious wedding ventures, House of Vivaah and Vows Vachan, redefining opulence and grandeur in luxurious weddings. These exclusive brands curated by Party Cruisers Ltd uphold the epitome of elegance, creating unforgettable experiences for couples looking to celebrate their love in the most lavish and sophisticated settings.
House of Vivaah and Vows Vachan, the flagship wedding ventures under Party Cruisers’s umbrella, epitomise luxury, offering bespoke wedding experiences that exceed expectations. From intricate detailing to seamless execution, these brands stand as a testament to unparalleled craftsmanship and sophistication.
Imbued with unparalleled creativity and attention to detail, House of Vivaah embodies timeless elegance, ensuring that every element of a couple’s special day exudes sophistication and refinement. Whether it’s a grand ballroom affair or an intimate celebration, House of Vivaah crafts each wedding with meticulous precision, creating an ambiance that resonates with the couple’s unique style and personality.
On the other hand, Vows Vachan, a vision of contemporary chicness and luxury, is tailored for couples seeking modernity intertwined with tradition. Vows Vachan specializes in creating cutting-edge wedding experiences, blending innovative concepts with cultural richness, resulting in celebrations that are both trendsetting and meaningful.
“At Party Cruisers Ltd, we understand the significance of weddings as a celebration of love and commitment. House of Vivaah and Vows Vachan are not just brands for us, they are a symbol of our commitment to turning dreams into reality,” stated a spokesperson at Party Cruisers Ltd.
Some of Party Cruisers Ltd.’s most lavish weddings conducted under House of Vivaah and Vows Vachan have left an indelible mark on the industry. The breathtaking floral installations, exquisite culinary delights, and impeccable attention to detail made it an affair to remember. Adding to the wedding spree, was the lavish wedding of Nishta and Vishnu held at Coimbatore with the theme “Around the World”. It showcased the unity and blend of different cultures from around the world implemented in their wedding. Their haldi ceremony had also won the WOW Asia Awards for best haldi ceremony of the year.
Other notable events held under the canopy of House of Vivaah and Vows Vachan are the grandeur wedding of Alanna Ivor, the farmer’s market-themed Haldi ceremony of Gyayak & Chanchal, and the lavish 2 states-themed wedding of Parth & Tanya. The young couple celebrated their union at JW Marriott Bengaluru Prestige Golfshire Resort, infused with a vibrant Mumbai V/S Surat theme. House of Vivaah curated stunning design, decor, and production, transforming each event into a highlight. Occupying the entire venue, their team navigated a marathon of back-to-back events: a Welcome Lunch embraced fresh, vivid colors, while the ‘Miami Hues’ adorned the Welcome Dinner. The Carnival Haldi brought joy, followed by a Celestial-themed Sangeet Night featuring unique starry elements and an extraordinary Elliptical Moon Bar Station. The Gulaab Baug Myra and the Sheesh Mahal Dome Mandap at the wedding marked unforgettable moments in this spectacular celebration.
Event Agencies
Symphonies Life ditches plain sleep pitch, rebrands bedtime as a lifestyle with Volume
MUMBAI: Sleep is no longer just something you fall into. It’s now something you buy into. Symphonies Life has unveiled a fresh brand identity that signals a shift from product to philosophy—from mattress to mindful ritual. And leading the rebranding charge is creative agency Volume.
Announced on 23 June 2025, the overhaul is built on the narrative of ‘engineering better sleep for a more conscious lifestyle’. From wave-like visual metaphors to motion-inspired branding that breathes rhythm and calm, the identity leans into the science and soul of sleep.
Volume created a modern, minimalistic visual language that reflects stillness and serenity, anchoring the brand in experiences rather than just specifications. Across POS displays, social content, packaging, influencer kits, and experience zones, Symphonies Life now speaks in a consistent tone of calm.
“We wanted to go beyond just being another mattress in the market. With Volume, we were able to build a brand that speaks to a more conscious, wellness-focused consumer”, said Symphonies Life CEO Shivans Agarwaal. “Sleep is personal, emotional, and essential, and our new identity finally does justice to that philosophy”.
“Symphonies Life is no longer just a product you buy, it’s a ritual you invest in. Our role was to balance commercial intent with emotional resonance. Every element, from brand voice to visual rhythm, was crafted to elevate sleep into the lifestyle space”, added Volume brand director Rishabh Srivastava.
The D2C strategy ties together intuitive packaging with immersive storytelling, reinforcing the brand’s push to carve out space in the wellness economy. With a design-led, emotionally charged refresh, Symphonies Life is positioning itself as a serious player in the premium sleep market.
