Event Agencies
Party Cruisers Ltd: 30 years of managing unforgettable events
Mumbai: Party Cruisers Ltd (PCL), a leading event management company, proudly announces significant milestones and initiatives to mark its growth and commitment to its team members.
Listed on the National Stock Exchange (NSE), Party Cruisers Ltd has been revolutionising the events and wedding industry since its inception in 1994. Established with a focus on corporate events, PCL has evolved into a renowned brand specializing in curating and executing lavish weddings and a spectrum of event services, showcasing a legacy of excellence spanning over three decades.
Under the visionary leadership of Zuzer Lucknowala, Party Cruisers Ltd has orchestrated remarkable events. Their clientele includes renowned individuals like Arpita Khan, Adnan Ul Mulk, Shahid Kapoor, Sanjeev Kapoor’s Daughter (Darren + Rachita), Anuttam & Manasa Reddy (Reddy Groups), Nishtha Srinivasa + Vishnu, Alanna Pandey & Ivor Mc Curry. They are known for their luxurious weddings but they have also organized corporate events for prestigious companies such as Pfizer, ING, iMocha, IBG, Chandak Groups, and more. The company’s portfolio boasts an array of successful projects, including events for Times Of India, Wedding Sutra, trailer and look launch for the Marathi movie Dharamveer, Movie Launch event of the first Lion King in Mumbai, McDonald’s Outlet opening, and the launch of various MTV shows, among others. Under the introspection of the beloved founders, Party Cruisers Ltd. eventually had four major brand divisions, namely, House of Vivaah, Vows Vachan, Event Factory, and Live Space. Their newest and yet another major brand division is Venue Affairs.
Zuzer Lucknowala’s commitment to nurturing talent and transforming the perception of event management as a viable career path has been integral to PCL’s success. The company prides itself on providing not just jobs but sustainable careers, fostering an environment where the upcoming talents can thrive and grow professionally.
Speaking on the occasion, Zuzer and Rachana Lucknowala, the founders of Party Cruisers Ltd, emphasised the company’s commitment to its team member’s contribution. As a token of appreciation for their dedication and hard work, the long-serving members were honored with Employee Stock Ownership Plans (ESOPs). This initiative reflects the founders’ belief in sharing the company’s success with those who form its core foundation.
“The NSE listing has been a pivotal moment in our journey, and it is important for us to recognize and appreciate the invaluable contributions of our team,” said Party Cruisers Ltd CEO and MD Zuzer Lucknowala. “At Party Cruisers Ltd, we are not just building events; we are building careers and fostering a culture of inclusivity and growth by making this unorganized industry more structured & systematic.”
With a vision to become the global go-to destination for weddings and events and a mission centered on transparency and collaboration, Party Cruisers Ltd continues to set new benchmarks in the industry.
For more information about Party Cruisers Ltd and its services, visit: https://www.partycruisersindia.com/
Event Agencies
Symphonies Life ditches plain sleep pitch, rebrands bedtime as a lifestyle with Volume
MUMBAI: Sleep is no longer just something you fall into. It’s now something you buy into. Symphonies Life has unveiled a fresh brand identity that signals a shift from product to philosophy—from mattress to mindful ritual. And leading the rebranding charge is creative agency Volume.
Announced on 23 June 2025, the overhaul is built on the narrative of ‘engineering better sleep for a more conscious lifestyle’. From wave-like visual metaphors to motion-inspired branding that breathes rhythm and calm, the identity leans into the science and soul of sleep.
Volume created a modern, minimalistic visual language that reflects stillness and serenity, anchoring the brand in experiences rather than just specifications. Across POS displays, social content, packaging, influencer kits, and experience zones, Symphonies Life now speaks in a consistent tone of calm.
“We wanted to go beyond just being another mattress in the market. With Volume, we were able to build a brand that speaks to a more conscious, wellness-focused consumer”, said Symphonies Life CEO Shivans Agarwaal. “Sleep is personal, emotional, and essential, and our new identity finally does justice to that philosophy”.
“Symphonies Life is no longer just a product you buy, it’s a ritual you invest in. Our role was to balance commercial intent with emotional resonance. Every element, from brand voice to visual rhythm, was crafted to elevate sleep into the lifestyle space”, added Volume brand director Rishabh Srivastava.
The D2C strategy ties together intuitive packaging with immersive storytelling, reinforcing the brand’s push to carve out space in the wellness economy. With a design-led, emotionally charged refresh, Symphonies Life is positioning itself as a serious player in the premium sleep market.
