Brands
Partha Ghosh moves closer to cockpit as Air India adviser to the ceo
Veteran communicator to advise ceo in airline’s transformation
GURGAON: Partha Ghosh is changing seats but staying on the flight deck. The global head of communications at Air India Limited has moved into a new role as adviser to the ceo, reporting directly to Campbell Wilson, as the carrier presses ahead with one of aviation’s most closely watched turnarounds.
The shift follows a bruising yet formative 2 years and 9 months overseeing communications during Air India’s high-speed overhaul under Tata ownership. Ghosh credits a resilient team and frank stakeholder engagement for steadying the narrative through turbulence, from fleet orders to service revamps. He has handed the corporate communications baton to Senjam Raj Sekhar, wishing the team well for its “next chapter”.
Few advisers arrive with a newsroom spine. Ghosh brings three decades in media and corporate communications, including a long run at Samsung Electronics leading corporate communications and csr across India and Southwest Asia.
Before crossing to the corporate side, he cut his teeth in journalism at The Economic Times, where he served as senior editor, launched editions, built verticals and interviewed heavyweights including PM Narendra Modi and Pranab Mukherjee. Stints at Business Standard, Hindu Business Line, The Telegraph and India Today Group rounded out a career that mixed reporting grit with editorial leadership.
For Air India, the appointment signals a premium on strategy and judgement as much as messaging. For Ghosh, it is a return to what seasoned editors do best—advising the person in charge when the stakes are high and the clock is ticking.
The journey, as he puts it, continues. In aviation and reputation alike, altitude is never held for long; it is constantly won.
Brands
Aman Gupta’s OFF/BEAT secures Rs 100 crore seed funding round
Bessemer backs new venture betting on AI and India’s digital shift
MUMBAI: Aman Gupta has raised Rs 100 crore in seed funding for his new venture OFF/BEAT, with Bessemer Venture Partners leading the round as it bets on a new wave of AI-led, consumer-first businesses in India.
The funding marks an early but significant push for OFF/BEAT, which is positioned to tap into a rapidly evolving market shaped by a digitally native generation and advances in artificial intelligence. The venture aims to build at the intersection of culture and technology, where brand identity and innovation increasingly go hand in hand.
Gupta, best known for co-founding boAt and scaling it into a Rs 3,000 crore-plus business, is now looking to apply those learnings to a new playbook. His focus this time is not just on building a consumer brand, but on leveraging AI and global networks to accelerate growth.
OFF/BEAT founder Aman Gupta said, “Having built from scratch before, I know what capital can do and what it cannot. This time, I was looking for partners with a global perspective who can help me leverage technology and AI, because that is where the future lies. Bessemer’s track record with companies like Anthropic, Shopify, Canva and LinkedIn says it all.”
The choice of investor reflects that ambition. Bessemer Venture Partners has backed global technology players such as Anthropic, Shopify, Canva and LinkedIn, bringing not just capital but strategic support and global reach.
Bessemer Venture Partners partner Anant Vidur Puri said, “We back founders who see around corners. Aman saw how a new India would come to think about aspiration, identity and quality, and built boAt as proof. He is now applying that same instinct to a market being reshaped by AI and by a generation with entirely new expectations.”
The investment comes at a time when India’s startup ecosystem is being reshaped by both consumer behaviour and technological disruption. Founders are increasingly expected to understand not just products, but the cultural shifts that drive adoption.
For OFF/BEAT, the journey is just beginning, but the signal is clear. In a market where attention is fleeting and expectations are rising, building something truly distinctive may be the only way to stay on beat.
