MAM
Parryware moves to RK Swamy BBDO
MUMBAI: RK Swamy BBDO has won the mandate to handle the advertising and brand relaunch of sanitaryware brand Parryware.
The account was previously handled by Ogilvy.
RK Swamy BBDO president (North) Ajit Shah said,” We are delighted to commence our work on Parryware which is so synonymous with the category. As Parryware faces increased competition from new players in the category, we are working closely with the client on refreshing the brand so that it retains its strength and continues to grow its market share.”
In 2008, Spain-based Roca Group increased its stake to 97 per cent from 50 per cent in Chennai-based Parryware Roca Pvt Ltd. The company bought out the additional 47 per cent stake from its Indian partner EID Parry, a Murugappa Group company, for approximately Rs 725 crore.
Parryware Roca, a 50:50 joint venture company, was set up by EID Parry (India) and Spain-based Roca Sanitario in May 2006
Brands
Raj Cooling Systems names Bhagyashree ambassador for Kiozy+
New air purifier line targets urban pollution with premium design
MUMBAI: As pollution levels continue to cloud India’s major cities, Raj Cooling Systems Private Limited has unveiled Kiozy+, a premium air purifier range designed to bring cleaner air indoors. Adding a touch of stardust to the launch, the company has appointed Hindi cinema actress Bhagyashree as the brand ambassador for the new line.
Positioned at the intersection of wellness and lifestyle, Kiozy+ promises to do more than simply filter air. It aims to create refined, breathable spaces for modern homes and offices, especially in tier 1 cities where winter smog and airborne pollutants often reach worrying levels.
Raj Cooling Systems, known for its home appliance portfolio, says the new range reflects its continued push towards smart, health-focused innovations. Under the leadership of entrepreneur Kalpesh Manubhai Ramoliya, the company is expanding into products that blend technology with everyday comfort.
Air pollution remains a pressing concern in India’s largest urban centres, where dust, allergens and microscopic toxins can compromise respiratory health and disrupt daily life. Kiozy+ has been engineered to tackle these challenges head-on, using an advanced purification system to filter harmful particles and circulate cleaner air throughout indoor spaces.
“At Raj Cooling Systems, we believe clean air is a necessity, not a luxury,” said Ramoliya. “With Kiozy+, we want families and professionals to take charge of their indoor environment and safeguard their wellbeing. This launch reflects our commitment to innovation and quality that genuinely supports healthier living.”
Bhagyashree echoed the sentiment, highlighting the link between air quality and overall health. “Clean air has a direct impact on immunity and wellbeing,” she said. “Kiozy+ combines intelligent design with elegant aesthetics to create spaces that feel both comfortable and healthy. I am pleased to be associated with a brand that puts wellbeing first.”
With Kiozy+, Raj Cooling Systems is stepping firmly into the wellness-driven appliance segment. The message is simple: when the air outside feels heavy, the air inside does not have to be.
