Ad Campaigns
Parineeti Chopra urges women to #Ownthose5days at new Whisper Ultra launch
MUMBAI: In a bid to enable India’s women power through their chosen path of success and #OwnThose5Days of the month, Whisper India launched the New Whisper Ultra. Bollywood actress Parineeti Chopra along with Mandira Bedi unveiled the new Whisper Ultra and simultaneously busted one of the most prevalent period myths of hiding sanitary napkin packets in a newspaper, by tearing open a giant newspaper covering the New Whisper Ultra pack.
Chopra and gynaecologist Dr. Nandita Palshetkar highlighted the benefits of the new product from Whisper India.
During the launch, Chopra stressed upon the need for women in India to realise their dreams and be unstoppable in life, saying, “In today’s day and age, women are donning various roles and undertaking numerous responsibilities. They are going that extra mile to test their capabilities and abilities both professionally and personally. I think as new age ultra girls, we should have an unstoppable attitude on all 30 days of the month and not hold ourselves back on those five days as well. It is high time women broke away from senseless period taboos and kudos to Whisper for enabling us to stride ahead even during periods. We need to remember when we have a superior sanitary napkin like the New Whisper Ultra that offers five times better protection than ordinary pads; we can follow our dreams and #OwnThose5Days with confidence.”
The launch event culminated with an interesting interaction between teen college girls, Chopra and Dr. Nandita wherein the girls shared situation and problems they have faced during their periods, which the duo addressed highlighting the benefits of the product.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
