Brands
Parenting gets a glow-up with Cetaphil Baby
MUMBAI: It takes two to cuddle, and Cetaphil Baby is proving just that. The skincare brand has teamed up with Momjunction, soon to be Parentjunction, to launch Parenting ki nayi parampara, a nationwide campaign celebrating the rise of co-parenting in Indian households.
Gone are the days when mums did it all. Today, dads are confidently handling bath time, mums are exploring new bonding rituals, and both are sharing everything from night feeds to bedtime stories. The campaign champions this cultural shift, highlighting that parenting isn’t about sameness but about complementing each other’s unique style, from playful creativity to soothing lullabies.
The renaming of Momjunction to Parentjunction mirrors this evolution. “It embodies a cultural recalibration where parental investment transcends traditional boundaries,” said Momjunction vice president Natasha Garyali.
Cetaphil Baby’s initiative will also include a digital platform featuring family stories, expert advice, and resources to support collaborative caregiving. The aim is to build a vibrant community that reflects the rich diversity of modern parenting in India.
As Galderma India business unit director Viju Nair put it, “This isn’t about changing traditions, it’s about evolving them.” And with co-parenting gaining momentum, it seems the future of childcare is truly a joint effort.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
