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Paramount Pictures kicks off campaign for ‘Mission Impossible Ghost Protocol’
MUMBAI: Hollywood studio Paramount Pictures has kicked off the ‘Flock To Unlock – Be a Part Of The #mission” campaign in support of its upcoming film ‘Mission: Impossible – Ghost Protocol‘.
The film, starring Tom Cruise and directed by Brad Bird, is due in Imax and on other premium large format screens from 16 December 2011 and in theatres everywhere in the US on 21 December.
Fans are invited to unlock a first look at exclusive footage from the upcoming film. The official site, MissionImpossible.com, will host the exclusive promotion and fans will engage via Twitter and Facebook in a race to reveal the footage online first. With every Twitter message or Facebook post, fans will work as a community to reveal one of the most thrilling scenes from the film.
Insurge Pictures, Paramount Digital Entertainment president Amy Powell said, “Flock to Unlock is an exciting way for the online Mission: Impossible community to engage in the campaign and to control access to new content. By engaging fans in their existing social networks, the ‘Be A Part of the #Mission‘ campaign invites the fans to rally together and see exclusive footage first.”
MAM
Ogilvy appoints Carol Reed as Global Chief Innovation Officer
Advertising veteran joins to drive human-first innovation in an AI-powered world.
MUMBAI: Carol Reed has found a new creative canvas and this time, she’s bringing her innovation brush to one of advertising’s most iconic names. Ogilvy Group has appointed Carol Reed as its new global chief innovation officer. Reed, who previously served as Chief Innovation Officer at WPP Open X, brings deep expertise at the intersection of creativity, technology, media, and commerce.
In a note announcing her move, Reed said she was drawn to Ogilvy because of its unmatched legacy. “The most powerful thing AI can do is make human creativity more extraordinary not replace it,” she stated. “This is an agency with something no algorithm can replicate, a 78-year legacy of ideas that change culture and drive real business results.”
Reed will focus on building new products, platforms, and partnerships to amplify Ogilvy’s creative heritage for clients and its global talent network. She will work closely with Global CEO Laurent Ezekiel and global chief creative officer Liz Taylor.
Her career began at Publicis Groupe’s Digitas as an associate media planner. She later moved to Omnicom Media Group and rose to senior vice president and programmatic lead at Digitas, where she built an in-house programmatic team of over 40 members. Most recently, at WPP, she served as executive vice president for data and product marketing.
With her appointment, Ogilvy strengthens its innovation leadership as the industry navigates rapid advancements in AI and technology.
From building programmatic teams to championing human creativity in an AI era, Carol Reed has consistently stayed ahead of the curve. Her arrival at Ogilvy signals a fresh push to blend cutting-edge innovation with the agency’s legendary creative spirit.
