MAM
Parag Milk Foods to don new visual identity
MUMBAI: Pune-based dairy company Parag Milk Foods is ready to don a new visual identity.
Also, supported by a new communication strategy, the company will launch its new cheese brand, GO, on a pan India basis.
Parag Milk Foods chairman Devendra Shah said, “We have been moving from basic dairy products like ghee and milk to value-added products like dahi and fruit & dahi which have been very well received in the market. With the commissioning of our state-of-art cheese plant, we are now ready with a delectable range of cheese never before offered to the Indian consumer.”
Bangalore-based Scion, a brand incubation agency, has been working closely with the company on the branding, visual identity, packaging and launch of the new range of products.
“The nascent Indian cheese customer has had very few brand choices or a range to choose from. The GO cheese brand is targeted at the ‘today‘s generation‘ families, who are now taking to international lifestyle and cuisine” said Scion MD Ramesh Rao.
The campaign involves a brand-led TV execution and intensive tasting and demo activities with consumers.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
