Account
PaperBoat ropes in The Script Room as creative agency
Mumbai: Packaged beverage brand PaperBoat has roped in The Script Room as its creative agency. The mandate comes with creative duties round the year.
As part of their responsibilities, The Script Room will collaborate, co-create the brand’s communication initiatives and drive the brand’s growth through interesting, engaging work across the main brand PaperBoat and the new sub-brand PaperBoat Swing, said the company in a statement.
“PaperBoat has been a brand that is very close to our hearts. It is not like a client or a job but something much more personal,” said The Script Room co-founder Ramsam (Rajesh Ramaswamy). “It’s also the way Neeraj and Team make you feel like it’s your own baby. As warm as the brand itself. So glad to hop again on this little boat and be back on the journey.”
“The Script Room is made of a bunch of very talented folks,” remarked Hector Beverages (the parent company to Paper Boat) co-founder and CEO Neeraj Kakkar. “Paper Boat has always been a brand synonymous with innocence and optimism and The Script Room has helped us translate this on camera with great finesse. Our upcoming film for Paper Boat Swing Juices is a gem of an example for this.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
