Brands
Paper Boat forays into shareable 500ml packs with Tetra Pak
Mumbai, 8th August 2016: What could be more joyful than packing a lunch basket on a breezy summer noon for a family picnic? Or, meticulously helping mummy pack aloo-poori and achaar for a two-day train journey with cousins. Through these timeless journeys and get-togethers, one feeling that lingered for generations is the joy of sharing. Sharing stories, laughter and treats which only glued the relationships together.
With countless requests pouring in since our inception, Paper Boat, today launches its two most successful variants; Aamras and Anar in Tetra Pak’s distinctive Tetra Prisma Aseptic (TPA) 500 ml cartons with the re-sealable StreamCap. Priced at 55 rupees and 75 rupees respectively, these variants will be available across the country at modern trade stores.
Neeraj Kakkar, Co-Founder, CEO, Hector Beverages commented on the launch, “Since our inception, the Doy pack has been the biggest contributor of our identity. Our 500 ml pack is a result of innumerous feedback from our consumers for a bigger volume pack. After chasing this project for about a year, we have finally launched our 500ml pack with a lot of help from the entire team at Tetra Pak. We are extremely happy to give our consumers more reasons to share our drinks.”
Tetra Pak South Asia Markets Managing Director Kandarp Singh said, “The TPA 500ml package with the re-sealable screwcap will give consumers not just a superior drinking experience from a modern and distinctive pack but also many opportunities to share Paper Boat’s delicious ethnic flavours with special people in their lives. We are happy that this pack will help further strengthen Paper Boat’s brand appeal and offer differentiation on the shelves.”
The Tetra Prisma Aseptic carton offers an easy ‘gulp-from’ and ‘pour-from’ experience, and the fully re-sealable screwcap provides hassle-free and convenient consumption. The octagonal shape of the pack fits perfectly in all hands for a comfortable grip. Moreover, being paper-based and fully-recyclable, the cartons are good for the environment.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
