Brands
Pantene appoints Anushka Sharma as brand ambassador
NEW DELHI: Bollywood actress Anushka Sharma is the face of the “new and best ever” Pantene (#AnushkaforPantene).
Sharma said, “I love experimenting with my hair! Whether it’s my current wob, or a fringe cut or colouring my hair, but with my busy schedule and hectic lifestyle, my hair is exposed to a lot of chemicals, styling treatments and worst of all pollution, dust and heat.”
“When Pantene approached me with what they claimed to be the new and best ever Pantene, I had my doubts – is this new Pantene really the best ever? Will it give me my desired hair? Well I had to put it to test and I was definitely surprised! After using Pantene, I have to admit I saw a change in my hair. My hair looked visibly healthy and felt so soft! And what’s more? I saw these results almost immediately. From the first wash itself I felt it works from within. My hair just soaks it all up and over time I’ve noticed how my hair has gotten stronger, shinier and more manageable. The new best ever Pantene has given me my best ever hair – which is stronger inside and shinier outside,” she added.
Sharma has been known for her natural beauty and style of experimenting.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
