Brands
Pantaloons stitches a new style story with Samantha Ruth Prabhu
MUMBAI: Pantaloons just got its perfect fit and it’s none other than Samantha Ruth Prabhu. The fashion icon and actor has joined as the brand’s first-ever ambassador, marking a stylish new chapter in Pantaloons’ journey towards trend-forward, self-expressive fashion. To celebrate the partnership, the brand has unveiled its festive campaign, ‘Spark Your Imagination’, which urges modern India to dream, create and flaunt their unique style. The campaign captures Pantaloons’ mission to move fashion beyond fabric making it about play, personality, and fearless creativity.
“Spark Your Imagination is more than a festive campaign, it’s the start of a new chapter for Pantaloons,” said Pantaloons and Ownd! CEO Sangeeta Tanwani. “Samantha embodies exactly what fashion stands for today confidence, versatility, and experimentation.”
Echoing the sentiment, Samantha Ruth Prabhu said, “Fashion to me is self-expression, and Pantaloons aligns perfectly with that belief. The campaign celebrates confidence and creativity values I deeply connect with.”
Known for her bold fashion choices and effortless glamour, Samantha mirrors Pantaloons’ ethos of being chic yet comfortable, a style muse for the modern Indian shopper who isn’t afraid to stand out.
The festive film for ‘Spark Your Imagination’ is a visual feast from shimmering lanterns to blooming flowers, it paints a world where every corner sparks a new idea for self-expression. Conceptualised by Teresa Sebastian and Dimple Parmar of Talented, the campaign celebrates individuality: “Style is one size fits one. Every piece of clothing is a spark, waiting to be made your own,” they said.
Rolling out across television, digital, social media, and in-store experiences, the campaign brings Pantaloons’ new proposition to life that fashion isn’t just about what you wear, but what you create.
Because this festive season, Pantaloons isn’t just setting trends, it’s sparking imaginations.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
