MAM
Pankaj Poddar elevated as group CEO at Cosmo Films
Mumbai: Cosmo Films has elevated Pankaj Poddar as group CEO to head its newly launched consumer business Zigly, alongside trade verticals including films, labelling and packaging, specialty chemicals, ferrites, masterbatches, and textile chemicals. The development came into effect immediately and in recognition of the growth the company witnessed under Poddar’s leadership as CEO of the business.
With a career spanning over 26 years, Poddar has held key leadership positions in the company across business units and verticals. As the chief financial officer at Cosmo Films in 2011, he was responsible for managing the financial operations in India as well as overseas. Since his appointment as CEO in the year 2013, all verticals of Cosmo have witnessed year-on-year growth.
“Poddar’s contribution is immense for the success of Cosmo as is visible in the last few years. R&D, sales and marketing competencies, expanded product range, and focus on specialty films have led to the achievement of record EBITDA and an all-time high market capitalisation,” said Cosmo Films chairman and managing director Ashok Jaipuria. “All of these will make a significant addition to all the parameters of the company – top line, bottom line, and market valuations. He is a great asset to Cosmo with his focus, drive, and implementation bringing in benefits to the company and its stakeholders.”
Poddar started his career with a seven-year stint at Ernst and Young before joining Reckitt Benckiser, Delphi Automotive, and Avon Beauty in senior financial positions. He is a regular speaker at packaging industry forums and sits on the board of Organisation of Plastic Processors of India, Plast India, and IFCA.
“At this point of time, Cosmo Films is at the pivotal state of its growth with diversification into different sectors,” remarked Poddar. “Being a global leader in the films and packaging sector, we aim to be the preferred brand for specialty chemicals, ferrites, polymers, and pet care.”
MAM
Manyavar Mohey ropes in Rashmika & Vijay for ‘made for each other’
New musical campaign celebrates quirky chemistry and wedding magic.
MUMBAI: Rashmika and Vijay just turned “not made for each other” into the catchiest wedding anthem because when two superstars bicker in style, even the lehenga and sherwani start blushing. Manyavar Mohey has launched its latest emotion-led campaign, ‘Made For Each Other’, starring Rashmika Mandanna and Vijay Deverakonda in a high-energy, fashion-packed musical that captures the playful nok-jhok and eventual heartfelt connection of a modern couple. The TVC, conceptualised by Shreyansh Solutions and composed by Amit Trivedi, begins with the duo clashing over twinning plans “Twinning ka plan tha, yeh kya hai pehna?” fires Rashmika, met with Vijay’s quick “Rizz kar raha hai tera hero, hai na?” before the banter melts into tender confessions that their differences only make them stronger.
The film ends on a breathtaking visual high, Vijay in a sharp Manyavar Indo-western ensemble and Rashmika glowing in a Mohey lehenga, delivering the brand’s core message that every couple is perfectly ‘Made For Each Other’.
Vedant Fashions Limited chief revenue officer Vedant Modi said, “At Manyavar Mohey, we don’t just dress weddings, we become part of the memories that define them. Rashmika and Vijay, with their effortless charm and relatability, were the perfect choice to bring this musical story to life.”
Vijay Deverakonda added, “Manyavar Mohey has always been about celebrating bonds that grow stronger through everyday moments, and that’s exactly what this campaign represents.”
Rashmika Mandanna noted, “Manyavar Mohey has a beautiful way of celebrating weddings through emotion and storytelling, and that’s what made this association special for me.”
The campaign rolls out across television, digital, print, cinema, outdoor, social media, and PR, timed to ride the wedding and festive wave. In a season where every couple wants to feel uniquely matched, Manyavar Mohey’s musical bet on ‘Virosh’ chemistry proves that the best love stories and the best outfits are the ones that embrace every quirky difference.
