Brands
Panasonic unveils a new brand action slogan ‘Create Today. Enrich Tomorrow’
Mumbai: Panasonic has unveiled its new brand action slogan, “Create Today. Enrich Tomorrow.” Through this slogan, Panasonic reiterates its commitment to providing solutions to enrich people’s lives at home and at work, enabling society to move forward and make progress towards a greener planet for tomorrow. As part of this branding initiative, Panasonic also launched a new video campaign focusing on delivering holistic well-being for people, society, and the planet.
The new brand action slogan is symbolic of Panasonic’s mission of contributing to the well-being of people, society, and the planet. To fulfil this business mission, Panasonic aims to enhance the quality of life for people with its high-end appliances; for society, it will provide safe and secure living infrastructure; and for the planet, it will contribute to decarbonization and the creation of a circular economy through its environmentally friendly products and use of clean energy.
Each word of the new slogan stands for something thoughtful:
Create useful, high-quality products that improve people’s lives and make the world a better place. This is the essence of who Panasonic is.
Today, our customers need us to develop technologies and engineer solutions to improve their daily lives and personal well-being. We deliver with relentless innovation and our commitment to sustainability.
Enrich the world together. At the heart of everything we do is the well-being of our customers and our planet. Panasonic’s goal is to enrich the lives of those around us every day.
Tomorrow, we will continue to enhance our products, services, and solutions to help our customers lead their best lives and to help our future environment.
Commenting on the launch, Panasonic Life Solutions India & South Asia chairman Manish Sharma said, “”Create Today. Enrich Tomorrow”—the new brand action slogan is an extension of our purpose, representing our journey towards innovation and the development of sustainable technologies for a healthier planet. As a manufacturer, we are creating useful products that support our lives and well-being. At the same time, we are also working to enrich all our lives tomorrow by taking care of the environment and developing innovative technologies. Our in-house innovations, such as Miraie, nanoeTM, and ECONAVI, to name a few, are delivering a positive impact on our consumers’ day-to-day lives and on the world at large. Further, under our Green Impact Initiative, we are committed to achieving net-zero CO2 emissions from the business activities of all Group operating companies by 2030 and contributing a total of more than 300 million tonnes in CO2 emissions reductions by 2050.”
According to recent Panasonic syndicated research, young adults in India are more environmentally conscious and likely to buy sustainable products, and almost 90 per cent of young Indian adults think sustainability is a key concern and should be addressed immediately. Taking cognizance of these consumer insights, the “Create Today. Enrich Tomorrow” slogan empowers Panasonic to create useful, high-quality products that improve people’s lives and make the world a better place. Today, consumers are also looking for products and solutions that offer them convenience through a connected ecosystem. Panasonic is developing technologies that improve people’s daily lives and personal well-being. With Panasonic’s continuous offering of innovative and sustainable products, solutions, and services, the brand’s goal is to enrich the world for a better tomorrow.
Speaking from the marketing side, Panasonic Life Solutions India head-marketing communications Shirish Agarwal said, “Panasonic has been working towards the well-being of people and society since 1918. At Panasonic, well-being is divided into three categories: inner well-being, outer well-being, and spatial well-being. The company offers products and services to support all three areas of well-being. “Create Today. Enrich Tomorrow”—the new brand action slogan reinforces Panasonic’s values and commitment towards providing innovative and sustainable solutions for the future that will help our consumers, the overall community, and our planet—resonating with our target group of gen-z and millennials. Our marketing efforts will be focused around electronic and digital mediums to begin with, followed by a multi-media campaign in 2023.”
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
