Ad Campaigns
Panasonic strengthens sustainability commitment with #PanasonicForTheWorld campaign
Mumbai: Panasonic Life Solutions India (PLSIND) – a diversified technology company, announced the launch of the #PanasonicForTheWorld campaign and successfully concluded its fifth edition of Harit Umang – Joy of Green, an environment awareness programme. Harit Umang aims to educate society about green practices around e-waste disposal, and conserving biodiversity and energy through active engagements with educational institutions. The programme is also in line with the GreenE initiative and directive of the ministry of Electronics and Information Technology (MeITY). Exemplifying Panasonic’s commitment towards a circular economy, the green ambassadors were felicitated with medals made of metals extracted from responsible recycling of electronic waste.
The felicitation ceremony was attended by Dr Ved Prakash Mishra, director in the ministry of environment, Forest and Climate Change, Govt of India; Dr Sandip Chatterjee, Senior Director, Ministry of Electronics, and Information Technology, Govt of India; Dr Ashish Chaturvedi, Head of the Action for Climate and Environment Unit at UNDP India; Manish Sharma, Chairman, Panasonic Life Solutions India & SA; Tadashi Chiba, MD & CEO, PLSIND; and Ritu Ghosh, Head, Corporate Affairs, PLSIND.
Ved Prakash Mishra, director of ministry of environment, Forest & Climate Change, Govt. of India, congratulated the Green Ambassadors, applauding the collective efforts under Panasonic’s Harit Umang outreach – “It is indeed commendable to see the young students brainstorming on topics of global importance like Circular Economy and contribute towards the mindset of scientific recycling. We are proud that the medals awarded to the Green Ambassadors are made from metals extracted from recycled electronic waste, thus reflect in the true commitment towards a sustainable future.”
UNDP India’s head of the action for climate and environment unit Dr Ashish Chaturvedi commented “Young people are brimming with energy, creativity, and a passion for the environment, making them powerful agents for change. The Harit Umang programme is a great initiative to empower our youth with the knowledge and tools to catalyze a mass movement towards climate-friendly lifestyles.”
Sharing his views on Panasonic’s concerted efforts, Panasonic Life Solutions India and SA chairman Manish Sharma said, “In thought and action, we are committed towards a sustainable future. The global programme, Panasonic Green Impact enables us to focus our initiatives in the right direction, with an aim to reduce emissions through an energy-efficient approach and encourage the use of renewable energy. Aligned to the sustainability vision, in India, we are consistently making conscious efforts in the ESG space. We are bringing our vision to life through campaigns such as #PushForChange, #DiwaliWaliSafai, #PanasonicHaritUmang, and now, the launch of #PanasonicForTheWorld. The potential for youth to make a significant impact in this space is immense, and I would also like to congratulate all the Panasonic Harit Umang Green ambassadors of this year for their contribution towards environmental awareness.”
Panasonic Life Solutions India MD & CEO Tadashi Chiba said, “We continue to take inspiration from the words of the founder of Panasonic, Konosuke Matsushita – the basic purpose of an enterprise is to work to improve life within the community through its business. Whether it is the Panasonic Energy Company (PECIN) factory in Pithampur or the Technopark factory in Jhajjar, a zero-carbon lifestyle and the adoption of sustainable business practices are at our core. Further, to boost awareness among the young generation, our Harit Umang programme has been going strong and this is the second year that I have personally been a part of it. Another initiative that helps children understand and deep dive into the Sustainable Development Goals by the United Nations is Kid Witness News. It’s heartwarming to see our family of young green ambassadors growing year-on-year where they are becoming conscious of using resources responsibly and supporting the society at large.”
Further, in convergence with World Environment Day, PLSIND also announced its #PanasonicForTheWorld campaign, intending to raise awareness about all the pillars of ESG and transparently share details of the efforts that the group companies of Panasonic in India are collectively making in this space.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
