Ad Campaigns
Panasonic launches OLED TV campaign featuring Ranbir Kapoor
MUMBAI: Panasonic India has launched a marketing campaign for its recently launched OLED TV.
The new OLED TVC is themed – Beyond Technology. The 360-degree campaign speaks of Panasonic’s advanced proprietary technology in different aspects – Obedience as it enables you to search content with voice interaction, Compatibility as it allows two-way Bluetooth connection, Simplicity as you can easily swipe and share content from your phone to the TV and vice versa, Truth as it depicts true presentation of colors, and Power as its super bright panel delivers ultra-bright picture.
The integrated campaign has been conceptualised by Makani Creatives and will be run across television, digital, airport outdoors, in stores and print mediums.
In the TVC, the OLED has been personified as a human that understands the need of its consumer. Each frame of the 42 second television commercial illustrates the technology aspects of Panasonic such as the hexa chroma drive pro, absolute black filter, ultra fine tuning, swipe and share technology and dynamic blade speaker.
The TVC is being aired pan-India across television and digital platforms of mix genre and majorly focusing on HD, English news and movies channels and infotainment among others.
Panasonic India chief marketing officer Sarthak Seth says, “Through the newly launched TV campaign for OLED range involving Ranbir Kapoor, we aim at strengthening our brand promise and further reaching out to our consumers who aspire for a cinematic experience.”
Makani Creatives MD Sameer Makani adds, “Panasonic is one of the most trusted consumer electronic brands in the world, especially in the television category. It is already established that Panasonic TVs have the best picture quality and with this campaign we wanted to go further than that. The Panasonic OLED has the best viewing experience and is packed with features that are made keeping in the mind the end user. The campaign brings out these features from the point of view of Ranbir Kapoor and in a true sense accentuates the user experience.”
Embodying the elegance and pursuit of perfection inherent in Japanese design philosophy, the new premium range of OLED TV has a sleek and striking design that makes it a luxurious complement to the interiors of homes. It goes a step further by offering technology that translates into features and benefits that are unbeatable. It aims at giving users the best possible picture quality and colour accuracy, showing movies in the way the filmmakers intended.
The new OLED line up comes in 55 inch FZ950 series and 65-inch FZ1000 series with starting price of Rs 2,99,000.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
