Brands
Pallavi Singh exits Vida World after shaping EV growth story
MUMBAI: Pallavi Singh is moving on from Vida World, closing a chapter that saw her play a central role in shaping the company’s customer experience and revenue engine at a time when India’s electric vehicle space was finding its feet and its confidence.
Singh joined Vida World in April 2022 as head of customer experience and revenue, with a mandate that went far beyond dashboards and processes. Over nearly four years, she worked on building a consumer-first EV ecosystem, blending technology, digital services and go-to-market strategy to make the brand relevant, usable and commercially viable in a crowded and noisy category.
Her brief was clear but complex. Make electric mobility feel intuitive, desirable and scalable. Under her leadership, Vida focused on experience-led frameworks that connected product, platform and customer touchpoints, while ensuring revenue was not an afterthought but a natural outcome of good design and smart execution.
Before Vida, Singh had already built a reputation as a marketer who enjoys doing the hard things first. As marketing director at BMW India, she created the brand’s first-ever D2C and online sales platform globally, the BMW contactless experience, a move that rewired how luxury cars could be sold in India. She also led the launch of eight product lines and rolled out integrated digital journeys from first click to final delivery.
Earlier, as founding CMO of MG Motor India, Singh was part of the core team that introduced the brand to the country. From shaping MG’s positioning to onboarding dealers through a digital-first approach and even signing Benedict Cumberbatch as brand ambassador, she helped turn a new entrant into a familiar name.
Her longest innings came at Harley-Davidson India, where she rose to become director of marketing and one of the youngest global marketing heads in the company. She helped localise the American legend for Indian riders, built communities through platforms like India Bike Week, and championed inclusivity with initiatives such as Ladies of Harley.
With a career that spans motorcycles, luxury cars and electric mobility, Singh’s exit from Vida World marks the end of a high-impact phase. Where she heads next is not yet known, but if past patterns hold, it is unlikely to be dull or conventional.
Brands
Rohini Laya Venkateswaran named executive director at Gillette India
P&G veteran with two decades of experience steps into leadership role
NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.
Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.
Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.
Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.
Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.
Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.
With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.
